Some people say email marketing is dead but Kelly Hackney would literally fight you tooth-and-nail over that notion. To her, email drives not only sales, but also a better conversion rate. It also makes repurposing your content and staying on top of mind a whole lot easier. Kelly does email marketing independently as a solopreneur, but it hasn’t always been like that. She spent more than 10 years in a corporate marketing job before finally deciding to start her own business in the middle of the pandemic. Deeply resonating with the personal brand she has built for herself over the years, she resurrected her old blog to become her new business’ hub. Now, CaffeineWithKelly is quickly building a reputation for helping entrepreneurs caffeinate their marketing and put themselves in a position where they can serve the greatest number of people. Tune in as Kelly shares her journey of fostering her passion for marketing, entrepreneurship, and authenticity. And yes... coffee.