Acquisition Strategy with Alex Dinuzio

Today on the Fortune Tellers Podcast, we are talking with Alex Dinuzio, CEO of Jam, a digital marketplace that helps fans acquire epic moments in live comedy as NFTs (Non-fungible Tokens).

One of the main buckets is novel content that the audience has not seen before. For example, someone recorded an old show on VHS. One can take it to YouTube, and get many views, but not necessarily generate any real revenue. The return on time invested, for most artists, simply is not there.

The second of the two main buckets are for fans who repeatedly watch an artist’s content, such as a favorite part of the overall content, that is watched, again and again. Fans can own a piece of that moment, to share with others.

For many people, they have collected physical items, such as Pez Dispensers or baseball cards. Recently, there has been a shift from owning and discussing physical objects to the digital. Today, fans share many of their favorites digitally.

One of the things that digital ownership comes with is a perk. For example, a comedian may give a fan who owns an NFT of their work tickets to shows, redeem it for memorabilia, or other mixings, to attract the fans.

Instead of short-term goals and fast exits, Jam looks for creators that are interested in the long term. This is a fan acquisition strategy for years to come. When recruiting content creators and people to the advisory board, this strategy is what we want these people to think of.
How value is created, regardless of market cycle is that in addition to the NFTs, the content creators have commercial rights to make dollars, put on YouTube, or resell it. It holds value, no matter the status of the market. Currently, the commercial rights are for the one specific NFT. We are continually experimenting with the DAO and community, such as owning multiple parts of content.

How the owner of the NFT, with the commercial rights, benefits the content creator in that they have new distribution systems. We don’t know the creative capabilities of the buyers, and what they can do with the assets. This is experimentation, where they can get some money upfront, and benefits them by providing the content creators with new audiences.

The NFT helps fans and comedians find new content. In addition, when fans buy the NFT, they have the hope that it will increase in value over time. Not only will the NFT transfer, but the rights will, allowing the new owner options in how to promote and profit with it.

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The Fortune Teller podcast is a discussion between industry leaders in blockchain and financial technologies. The podcast focuses on the development of blockchain-based financial services and outlines the current state of the industry and future predictions for the adoption of decentralized finance. Go to www.teller.finance/