Mark Tochtenhagen, entrepreneur, product leader, and Senior Vice President of Product at Quovant, a private equity backed legal services and technology company, talks about the sacrifices of being a founder, what it takes to build a business, why he's an entrepreneur, what it's like to grow up in an entrepreneurial family, how to bootstrap a business, how to find product-market fit, how to get good intelligence from competitors, how product management should work with sales, marketing, and operations, incremental development,  how to deal with conflict on a development team, collecting competitive intelligence, why he likes Costco, why he loves his current job, and what he's learned from his kids about humility and compassion.