Lucid Motors Design VP Derek Jenkins on Building a Brand

FORMCAST - Car Design Insight

English - November 11, 2020 14:00 - 1 hour - 43.7 MB
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Previous Episode: Sam Livingstone on Delivering Value Through Design

Next Episode: Chris Bangle on Life and Design Management

Derek Jenkins has a rich history in the automotive design arena. Now VP of Design at California electric luxury vehicle start-up Lucid Motors, Eric Gallina speaks with him about the past, present and future, and finds out what it's like to build a new car brand.

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