How to Produce a Successful Podcast and Build a Targeted Network Simultaneously - James Carbary

James Carbary is the Founder of Sweet Fish Media and Executive Producer and Co-Host of B2B Growth, a daily podcast with over 3 million downloads and over 1600 episodes. 
James has a deep knowledge of what it takes to run a successful podcast and has built his company to do exactly that, helping B2B brands launch, produce, and promote podcasts.
His company utilizes the power of what James calls content-based networking. Essentially, the theory behind this approach is to determine a business goal, identify who can help achieve that business goal, and then build relationships with those people by creating content with them. This ingenious and effective approach is outlined in detail in the book that James wrote, appropriately called Content-Based Networking.
Clearly, this approach is working, and he and his company are well on their way to achieve their mission to educate 1 million people every day through their content.
This episode is stacked with helpful insights that can be applied immediately. 
Highlights from this episode:

The story behind Sweet Fish Media and the candy that inspired its name

Why we shouldn’t leave our network up to serendipity

The formula of content-based networking, including benefits and potential pitfalls if not done correctly

Why Oprah is the perfect example to follow when it comes to shining spotlight on show guests 

Tactical advice for landing guests that will provide value to your audience

How to build relational equity with the people you meet through podcasting

Amazingly helpful and specific interviewing tips

Links and Resources:

00:10 Sweet Fish Media
00:13 B2B Growth Podcast
04:45 Content-Based Networking
08:05 Annual Contract Value
45:33 "If you wanna go fast go alone if you wanna go far go together. Life is a relationship and the rest is just details."
Learn more about your ad choices. Visit megaphone.fm/adchoices

James Carbary is the Founder of Sweet Fish Media and Executive Producer and Co-Host of B2B Growth, a daily podcast with over 3 million downloads and over 1600 episodes. 

James has a deep knowledge of what it takes to run a successful podcast and has built his company to do exactly that, helping B2B brands launch, produce, and promote podcasts.

His company utilizes the power of what James calls content-based networking. Essentially, the theory behind this approach is to determine a business goal, identify who can help achieve that business goal, and then build relationships with those people by creating content with them. This ingenious and effective approach is outlined in detail in the book that James wrote, appropriately called Content-Based Networking.

Clearly, this approach is working, and he and his company are well on their way to achieve their mission to educate 1 million people every day through their content.

This episode is stacked with helpful insights that can be applied immediately. 

Highlights from this episode:

The story behind Sweet Fish Media and the candy that inspired its name
Why we shouldn’t leave our network up to serendipity
The formula of content-based networking, including benefits and potential pitfalls if not done correctly
Why Oprah is the perfect example to follow when it comes to shining spotlight on show guests 
Tactical advice for landing guests that will provide value to your audience
How to build relational equity with the people you meet through podcasting
Amazingly helpful and specific interviewing tips

Links and Resources:

00:10 Sweet Fish Media

00:13 B2B Growth Podcast

04:45 Content-Based Networking

08:05 Annual Contract Value

45:33 "If you wanna go fast go alone if you wanna go far go together. Life is a relationship and the rest is just details."

Learn more about your ad choices. Visit megaphone.fm/adchoices