[0:55] Experience with family businesses in the hospitality industry

[2:45] Discovering B Lab and trying to build the movement in Florida

-Becoming the first certified Real Estate Development B corp in Florida

-Recently certificatied as the first multi-state resort hospitality B corp

[5:40] Using the B Impact assessment as an educational tool, even if you don't plan to certify

-Paying living wages, offset carbon footprint of travel, measurement programs for recycling (including re-use for hotel toiletries)

[10:55] Educating guests to vote with their dollars in a way that aligns to their values

"Our motivations are towards impact first...the assessment just tracks that."

[13:15] Building a movement with "Florida for Good" that brings together Conscious Capitalism, B corps, 1% for the Planet and the American Sustainable Business Council

[16:15] Building partnerships with other aligned movements

[18:15] Barriers to adoption of Conscious Capitalism

[19:30] Why to resist "outsourcing" conscious purpose

[22:00] Jared's personal evolution as a conscious leader

-Reading "The Power of Now," "Awakening the Buddha Within," "Tao Te Ching"

Learn more about free resources for measuring your impact and evolving your business at Florida For Good: https://floridaforgood.com/

Take a carbon neutral vacation at: https://www.legacyvacationresorts.com/