We get down to our discussion proper of The Social Dilemma: do we agree with its message? What are our own social media habits, and how much does growing up millennials influence our ability to handle social media? We talk about our suspicions regarding how well and how much the Internet actually knows us, and how this might get translated into a digital marketing strategy. Lastly, we take a peek under the hood of one of Andrea's projects -- PinoyHome.biz, an online directory of small businesses -- to see what Google Analytics can say about a website's users.