FOOTBALL BUSINESS Podcast by FBIN
38 episodes - English - Latest episode: 9 days ago -The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.
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Episodes
Why a football club should have its own software company?
April 19, 2024 10:34 - 44 minutes - 40.6 MBIn this epsiode, we cover the key questions below: Why was EintrachtTech established, and what are its main missions and objectives? It's pretty common for clubs nowadays to have their own digital or technology department. But why does the club want to have a separate company for this? What are the key business pillars of EintrachtTech? What are the main challenges of digitalization you are facing in the football industry? Which digitization or technological trends do you believe will...
Why Eintracht Frankfurt started its own software company - with Timm Jäger (EintrachtTech)
April 19, 2024 10:34 - 44 minutes - 40.6 MBIn this epsiode, we cover the key questions below: Why was EintrachtTech established, and what are its main missions and objectives? It's pretty common for clubs nowadays to have their own digital or technology department. But why does the club want to have a separate company for this? What are the key business pillars of EintrachtTech? What are the main challenges of digitalization you are facing in the football industry? Which digitization or technological trends do you believe will...
Exploring Mexican Football, Liga MX, and Cruz Azul FC - with Rodrigo Yavarone (Cruz Azul)
April 08, 2024 06:29 - 33 minutes - 30.8 MBWe spoke to Rodrigo Yavarone, Football Operations & Business Intelligence Manager at Cruz Azul. With extensive experience in European and South American football, Rodrigo now brings his expertise and passion to Mexico. In this episode, Rodrigo takes us through the dynamic world of Mexican football, the huge potential of Liga MX and stories of one of the biggest clubs in Mexico.
E34: Exploring Mexican Football, Liga MX, and Cruz Azul FC with Rodrigo Yavarone
April 08, 2024 06:29 - 33 minutes - 30.8 MBWe spoke to Rodrigo Yavarone, Football Operations & Business Intelligence Manager at Cruz Azul. With extensive experience in European and South American football, Rodrigo now brings his expertise and passion to Mexico. In this episode, Rodrigo takes us through the dynamic world of Mexican football, the huge potential of Liga MX and stories of one of the biggest clubs in Mexico.
Europe vs. USA: The key differences in operating a football club - with Siegmund Gruber (LASK) and Drew Bentley (D.C. United)
March 13, 2024 06:00 - 46 minutes - 42.4 MBIn this exciting episode, we dive into the distinct worlds of managing football clubs in Europe and the U.S. with Siegmund Gruber, CEO of LASK, and Drew Bentley, VP of Business Operations & Strategy at DC United. We discussed the challenges of adopting the American sports model in Europe, the success of U.S. matchday experiences, and how U.S. football can learn from European clubs' deep-rooted traditions and passion. Join us for a focused look at the contrasts and potential learnings between ...
Swapping Oracle for FK Austria Vienna - with Johannes Dobretsberger
January 31, 2024 07:15 - 44 minutes - 40.6 MBThe key questions: The key pillars for growth strategies at FK Austria Wien in the coming years. Unique characteristics of Austrian football. Johannes’s perspectives on Red Bull Salzburg's dominance and its impact on the Austrian leagues.
Past, Present and Future of FBIN - with Thomas Maurer, Managing Director of FBIN
January 10, 2024 06:00 - 41 minutes - 37.8 MBWe are kicking off the year 2024 with a special episode - host Quang T. Pham invited FBIN's Managing Director Thomas Maurer to the show to reflect on the past, talk about the present and take a look at the future of FBIN. They discussed challenges and highlights of 2023, goals for the future and the plans for 2024.
Sustainable Fan Mobility - with Georg Pangl & Egon Prünster (ummadum)
December 19, 2023 06:59 - 41 minutes - 37.8 MBIn this episode of the Football Business Podcast, we're focusing on sustainable fan mobility in football, a topic of growing importance for both the sport and our planet. We're joined by Georg Pangl, CEO of the Pangl Football Group, and Egon Prünster, CTO of ummadum, who are at the forefront of this movement.
How great recruiting improves culture and performance - with Zoe Brough (Wolves FC)
December 04, 2023 05:00 - 20 minutes - 18.4 MBThis is a live interview with Zoe Brough (HR Director, Wolves) at the FBIN Conference powered by 2Mobile on 19 October 2023. Zoe was interviewed by Clemens Hinterdorfer.
Exploring Oceania Football: Insights from the faraway Down Under
June 06, 2023 06:28 - 41 minutes - 38 MBDue to its remote location, Oceania is one of the most unique football regions in the world. We chatted with Steven Dillon, Clubs & Leagues Manager of the Oceania Football Confederation on distinctive characteristics of Oceania football, the challenges facing the region, and the potential legacy of FIFA’s Women's World Cup 2023 hosted in Australia and New Zealand, and many more.
AI Applications in Football Business
May 23, 2023 05:50 - 52 minutes - 47.7 MBAs the world is buzzing about ChatGPT and the limitless possibilities of AI technology, we had a chance to do an episode about AI applications in the football business industry. We are thrilled to be joined by two industry experts, Luis Viveiros, COO at Horizm, and Xavier Green, CTO at ScorePlay. Throughout this episode, we will explore various aspects of AI's impact on the football industry, including: ● The most significant AI applications in football business ● Key challenges and opportun...
The Future of European Football - The Ever-widening Gap, Competitive Imbalance, and the Super League Debate
April 19, 2023 06:08 - 43 minutes - 40.1 MBIn this episode, we have the pleasure of discussing the future of European football with Ilja Kaenzig, an experienced football executive and the current Managing Director of VfL Bochum. We dived into some of the most hotly-debated topics in the world of football, including: ● The ever-widening gap between the richest and the rest ● The Netflixation of Football ● UEFA's permanent conflict of interests ● Is the Super League a super problem or a super solution? ● Why the American-sports model ca...
How to turn fans’ passion into actionable insights and revenue
March 28, 2023 06:44 - 44 minutes - 40.4 MBIn this episode, we discussed “Fan Engagement” with Marco Hjorth, Head of Customer Success at Crowdmanager, and Pedro Varejão Lopes, Digital Marketing Manager at Liga Portugal. We covered everything from defining different levels of fan engagement to emphasizing the importance of data. We also delved into the key factors that contribute to a successful digital activation campaign, using the Liga Portugal and Bwin case study as a prime example.
Winning off-the-pitch in Southeast Asia with Borussia Dortmund
March 14, 2023 08:18 - 45 minutes - 41.5 MBIn this special episode of the Football Business Podcast, we had the pleasure of conducting a video podcast with Julia Farr, Lead Asia Pacific of Borussia Dortmund (BVB). We unveiled BVB's internationalization strategy in Southeast Asia, which is also the home region of our host, Quang T. Pham.
How to turn fans into paying customers via membership programs
February 23, 2023 08:08 - 47 minutes - 43.7 MBIn this episode of the Football Business Podcast, we spoke to Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava. We explored why many football clubs can monetize only 7% of their fanbase, the importance of fan membership in a club’s business model, and how Memberyo helped Spartak Trnava overcome the typical challenges when setting up its membership platform.
VfL Wolfsburg's US market entry strategy and the role of Innovation in the club’s development
January 10, 2023 07:24 - 51 minutes - 47.4 MBIn this episode of the Football Business Podcast, we chatted with Claudio Demmer (Innovation Manager) and Jan Twete (Global Partnerships Director, North America) of VfL Wolfsburg. We deep dived into the club's internationalization strategy in the US and how innovation is defined and implemented at the German Bundesliga's side.
How to start a club from scratch – The story of Pacific FC
December 15, 2022 06:59 - 44 minutes - 40.3 MBIn this episode of the Football Business Podcast, we spoke with Josh Simpson, Co-Owner and President of Pacific FC, about how he and two other partners founded the club and their mission to put Canadian football on the world map. Disclaimer: The episode was recorded before the World Cup 2022.
How to build a successful youth academy
October 18, 2022 07:12 - 49 minutes - 45 MBFor this episode host Quang T. Pham invited Dr. Adam Metelski and Dr. Slaven Marasovic, both working for LTT Sports, to talk about their extensive research on the essential guide to building a successful football youth academy.
Can multinational leagues be the future of football?
September 28, 2022 10:23 - 42 minutes - 38.7 MBIn the first episode of the fourth season of the Football Business Podcast, host Quang T. Pham discusses the idea of a multinational league including the concrete case of the Baltic League with Maksims Krivunecs, Executive Chairman of the Latvian Football Virslīga and member of the Board of Directors of the European Leagues.
How to make the most of your digital reach
April 12, 2022 05:00 - 46 minutes - 42.4 MBIn this episode of the Football Business Podcast, we talked to Luis Viveiros, Chief Operating Officer at Horizm, and Diogo Canas, Head of Social Media of S.L. Benfica about football clubs can use their digital channels to grow their fanbase and then also monetize that reach.
How to develop a financially sustainable club
March 15, 2022 05:00 - 59 minutes - 54.2 MBIn this episode of the Football Business Podcast, we talked about financial sustainability. What does it mean, why is it important and how can it be achieved? As guests we invited Pál Orosz, CEO of the Hungarian football club and FBIN Network member Ferencváros and Dr. Florian Hohmann, Senior Lecturer in Financial Management at the University of St. Gallen.
How football clubs can increase their stadium attendance in the post-covid era
February 22, 2022 07:00 - 55 minutes - 51.2 MBIn this episode of the Football Business Podcast, we discussed how football clubs can increase attendance post-covid with Mark Bradley, Director of the Fan Experience Company, and Shaun Lockwood, Chief Operating Officer of Doncaster Rovers.
How to create a record-breaking jersey campaign
February 10, 2022 13:59 - 56 minutes - 51.4 MBIn this episode, we are discussing the very successful shirt-campaigns of VfL Bochum. We invited Christoph Wortmann, Director Marketing & Sales of VfL Bochum and David Görges, Managing Director of Beyer Görges, the agency that was responsible for the marketing campaigns of Bochums latest kits.
Panel Discussion: Discovering the potential of live-data in sports
January 25, 2022 05:00 - 45 minutes - 41.8 MBThis podcast episode is the recording of our panel discussion at the Digital Deep Dive: Discovering the potential of live-data in sports. Ralf Leister moderates the discussion with Maximilian Schmidt (Co-Founder & Managing Director, KINEXON Sports & Media), Nicolas Evans (Head of Football and Research, FIFA) and Frank Bohmann (Managing Director, LIQUI MOLY HBL). The videos of the discussion and the individual presentations of Maximilian Schmidt, Nicolas Evans and Frank Bohmann are available ...
How business intelligence can drive a football club forward
January 12, 2022 07:10 - 59 minutes - 54.6 MBFor this episode, we invited Mark Simmons and Brandon Barca from Nashville SC to talk about how the club is using business intelligence to evolve. Mark Simmons is Senior Director, Business Intelligence and Brandon Barca Senior Director, Digital Strategy at the club from the state of Tennessee. We are looking at the whole data journey, from gathering it to processing, predicting and using it.
How FK Bodø/Glimt is living sustainability on and off the pitch
December 28, 2021 07:00 - 45 minutes - 41.7 MBWe are back with the third season of the FOOTBALL BUSINESS Podcast, hosted by Quang T. Pham. For episode one, we invited Benedicte Halvorsen, Marketing and Communications Coordinator and Ørjan Berg, Head of the Youth Department of FK Bodö/Glimt. They talk about sustainability in football and how Bodö/Glimt is living an breathing sustainability and also increased their revenues and made the club more relevant by embracing it.
How to understand your Fanbase
March 02, 2021 07:00 - 50 minutes - 46.5 MBFor the final episode of this season we invited Alexander Mamalyha, Marketing Director of Shakhtar Donetsk and Fan Relations expert Bas Schnater. Hosted by Fabio Schaupp, they discuss how to use data to understand a club's fanbase.
How to support your Clubs as a League
February 16, 2021 07:00 - 49 minutes - 45 MBFor this episode we invited Mats Enquist, CEO of the Swedish Football League and Niclas Carlnén, CEO of Malmö FF to talk about how a league can support its clubs in their development and growth. Time for some great insights with host Fabio Schaupp, Mats Enquist and Niclas Carlnén.
How to become a Club Media House
February 02, 2021 07:00 - 43 minutes - 39.8 MBFor this episode we have brought extensive international know-how on board. Host Fabio Schaupp is discussing how clubs can become media houses with Juan Iraola, Chief Innovation Officer at Real Sociedad, James Bisgrove, Commercial & Marketing Director at Rangers FC and Matthew Lentowczyk, CEO of TISA Group.
How to win in Asia as a small Club
January 19, 2021 16:17 - 42 minutes - 38.9 MBThis time Fabio Schaupp invited two experts to talk about how to win Asia when you are not Manchester City, Juventus or Real Madrid but a small club. These are Nuno Santos, Marketing Director of Rio Ave FC from Portugal and Cesare Polenghi, CEO of the Asia-based digital media agency Ganassa, who are also a Knowledge Partner of FOOTBALL BUSINESS INSIDE.
How to develop a modern digital Football Club
January 05, 2021 07:00 - 35 minutes - 32.4 MBIn this episode Fabio Schaupp discusses how football clubs can develop themselves into modern digital organizations. For this, he invited Timm Jäger, CEO at EintrachtTech GmbH, a subsidiary of Eintracht Frankfurt and responsible for all strategic digital projects of the club, and Thomas Funke, Managing director of TechQuartier, a partner of Eintracht Frankfurt.
How to take your Brand Management to the next Level
December 21, 2020 09:07 - 47 minutes - 43.4 MBFor this episode host Fabio Schaupp invited two brand experts. Bernd Schusky is the former Head of Brand Communication of the German football league (DFL) and is now working as consultant. German Schulz is Head of Brand Management at VfL Wolfsburg.
How to get the most out of your Fan Data
December 08, 2020 00:00 - 27 minutes - 24.9 MBHost Fabio Schaupp invited Gijs van Puijenbroek, Strategy Director at SportsCloud, and Joeri Verbossen, Head of Marketing Intelligence at PSV Eindhoven, to talk about how to use a club's fan data in the best possible way.
The new Season starts soon
December 01, 2020 18:01 - 3 minutes - 3.05 MBWe are ready to start the new season of the FOOTBALL BUSINESS Podcast with the first episode called "How to get the Maximum out of your Fan Data" and our guests Gijs van Puijenbroek from SportsCloud and Joeri Verbossen from PSV Eindhoven. Available on Tuesday, December 8.
How VfL Bochum is striving for success with efficiency
August 24, 2020 23:00 - 43 minutes - 40.2 MBVfL Bochums Managing Director Ilja Kaenzig is leading us through the efforts of the club to achieve their goals, is sharing insights on the 2. Bundesliga and his view on European football business.
Bringing American know-how to Denmark
August 11, 2020 06:41 - 21 minutes - 19.7 MBHow an American investor is turning the tide for a Danish with a hands on approach. Jordan Gardner, chairman of the Board & Co-Owner of FC Helsingør talks about his approach to develop a club and international talent. Disclaimer: The podcast was recorded in June. After recording the episode FC Helsingør clinched the promotion to the Danish second division.
How "A German Team" is aiming to become an international brand
July 27, 2020 23:00 - 36 minutes - 33.4 MBPeter Hambüchen, Head of Global Operations, about Borussia Mönchengladbachs internationalization strategy.
The past and the future of FOOTBALL BUSINESS INSIDE
July 15, 2020 16:25 - 13 minutes - 12.2 MBPodcast host Dimitrios Markakis is talking to Thomas Maurer, the founder of FOOTBALL BUSINESS INSIDE about the founding of the platform and the its future.