Online farmers market offers easy way to support local

Most people love the idea of buying local. But seeking out local products and getting to the farmers market can be challenging.

This week we are chatting with Patrick Darrough of Milwaukee Farmers United and Milwaukee Microgreens about how they took the notions of collaboration and support and used them to create a convenient online farmers market and home delivery service that benefits farmers, makers and customers.

During our chat, Darrough shares the origin story of MFU as well as the circumstances under which the business has evolved and grown. He talks about how the pandemic impacted the online delivery business, as well as the positive impact they’ve had on local farms and small food businesses. We also chat about the differences between MFU and national delivery services that claim to carry local products.