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EP. 013 Jarred Smith Nooma: Building a clean label beverage inspired by fitness communities
Food Heroes Podcast
English - September 04, 2018 16:14 - 25 minutes - 18.7 MB - ★★★★★ - 18 ratingsFood Arts bcorp bethechange eatethically food foodheroes foodindustry socialenterprise sustainability Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
n this episode we speak with Jarred Smith, one of the founders of sports drink brand NOOMA. As AA hockey players, Jarred and Brandon received free sports drinks on the bus rides and during their games. Jarred, however, found that the beverages gave him acid reflux, and struggled to incorporate them into his fitness regime. When he discovered in 2012 that he wasn’t the only one who had this negative experience with sugary sports drinks, Jarred and Brandon knew this was a business opportunity waiting to unfold.
Listen to learn about how they brought this idea to fruition, and how they continue to strive to raise the standards not just for the industry, but for themselves as a company.