Why omni-channel isn't optional anymore and why retail is still center stage
Food Founders® Podcast
English - September 26, 2023 16:00 - 33 minutes - 39.5 MBEntrepreneurship Business Arts Food food founder food company cpg food business packaged food launch a food company packaged food business packaged food company food branding start a food company Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Listen in as we sit down with food founder Leslie Danford and discuss how Vitaminis went from online only to joining other health food brands on the shelves in retail locations. She discusses the importance of placement in retail stores and why learning where your product fits in with other products is key to retail sales. She shares what she learned going from online only to brick-and-mortar locations, omnichannel marketing, and learning along the way. We discuss social media and organic marketing versus paid ads and why email marketing is her preferred way to connect with consumers.
To learn more about Vitaminis visit https://vitaminisbrand.com/
To learn about growing your food business, visit https://bit.ly/47j5Bs3
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