Equity Crowdfunding, Riding Industry Waves and Getting Innovation From Listening To Customers with The Bitter Housewife

Found Founder Genevive Brazelton went from selling to friends and family to now having over 100 investors and being sold all across the Pacific Northwest and shipping all across America.  The Bitter Housewife started from the idea that drinking has no rules and that whether you’re making an alcoholic or alcohol free old fashion, you should be able to make it exactly as you want it.  Today, not only does The Bitter Housewife sell its signature bitters, they sell Bitters & Soda, an oh-so delicious bitters and soda sparkling non alcoholic canned beverage that’s been taking the industry by storm. The idea for Bitters & Soda came from their most important asset, their customers. The willingness to be curious, listen and put an idea into motion paired with staying laser focused on industry trends led to the Bitter Housewife team being able to confidently launch Bitters and Soda in 2019 and now have it led the premade bitters and soda industry. 

Tune in to hear how Genevive listened to her customers to get to a great new product and how a recent Equity Crowdfunding campaign not only gave them the investment they needed to expand their marketing and sales efforts but also forced them to level up how they do business. 

Learn more about the Bitter Housewife here 

Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here

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