Social media companies may claim censorship is for our own good – to shield us from misinformation – but the process has no transparency. And Facebook and Twitter algorithms are set up to amplify sensational claims, to push people into polarized camps, and delude users about the popularity and value of what are often fringe ideas. 


Social scientists David Rand and Gordon Pennycook have studied social media behavior and found that people care about sharing accurate news, but often give in to temptation to share with what’s likely to be popular, rather than accurate. But there are solutions. The researchers found a way to leverage crowdsourcing to improve the quality of shared information. And algorithms could, in principle, be reset to amplify high quality information.




“Follow the Science" is produced, written, and hosted by Faye Flam. Today’s episode was edited by Seth Gliksman with music by Kyle Imperatore. If you’d like to hear more "Follow the Science," please like, follow, and subscribe!