Focus On Brand
85 episodes - English - Latest episode: 2 days ago - ★★★★★ - 9 ratingsA podcast from the teams at Focus Lab and Odi, global B2B brand agencies building brands that lead and inspire.
focuslab.agency | odibrand.agency
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Episodes
Insights: The Gift of Good Feedback
April 23, 2024 12:00 - 8 minutes - 8.32 MBFor creative work, we find that “good feedback” means “effective feedback.” That means hearing what isn’t working, AND what is. We’ve got some tips for you, or your clients, to get beyond “I don’t like it” and onto effective, actionable feedback. Justin Sims, a Project Manager at Focus Lab, reads his blog “The Gift of Good Feedback by Justin Sims and Amy Nance.”
The Debrief: Nori
April 17, 2024 14:57 - 32 minutes - 29.5 MBIn honor of Earth Day and with a very timely rebrand, we have Senior Marketing Manager at Nori, Heidi Sloane, on the show to discuss their experience partnering with us on their new identity. For context, Nori is on a mission to scale the carbon removal industry, with the ultimate goal of reversing climate change. With a fully-integrated approach to creating, managing and selling verified carbon removals they seek to simplify a complicated market while increasing transparency, trust, effici...
The Debrief: Fabricators & Manufacturers Association
April 11, 2024 12:30 - 39 minutes - 36.4 MBAfter operating with the same brand identity for 50+ years, the Fabricators & Manufacturers Associate (FMA) decided it was time for a change. President + CEO, Ed Youdell, and VP of Finance, Natalie Haefliger, sat down with Focus Lab CEO Bill Kenney to reflect on their (multiple) projects with our team. Tune is as they discuss managing stakeholder expectations, the importance of a rebrand deadline, the most rewarding aspects of the project, and so much more. See more of our work with FMA at ...
In Conversation: Designing Brand Identity with Rob Meyerson and Robin Goffman
April 03, 2024 12:00 - 47 minutes - 43.6 MBFocus Lab's CEO Bill Kenney chats with Rob Meyerson (co-author) and Robin Goffman (Creative Director) about their work on the sixth edition of Designing Brand Identity, a branding classic created and authored by the late Alina Wheeler. You don't want to miss their discussion on the challenges and excitement of developing a highly collaborative book, their predictions for the future of design, their reflections on working alongside Alina, and her impact on the creative community. Links ment...
The Debrief: Heliux
March 14, 2024 14:34 - 29 minutes - 27.2 MBAnother Odi episode of the Debrief is here! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, co-founder and CEO of Heliux Alex Craig, discusses why he felt brand was important in the pre-seed stage, his understandable fears, and his advice for other early stage founders considering their brand needs. See more of our work with Heliux. 0:00 - Intro 3:10 - How did you know it was time to invest in brand? 7:40 - What were you...
The Debrief: Zuora
February 06, 2024 14:00 - 50 minutes - 46.2 MBAfter more than a decade in business, Zuora was ready to expand its reach and needed a brand that would position it as the only choice for enterprises working to build, run, or grow a subscription solution in its industry. Former VP of Brand Experience at Zuora, Sergio Claudio, sat down with Focus Lab CEO Bill Kenney to reflect back on their work together. They discuss how brand is crucial to make people believe, the importance of a committed driver on a rebrand project of this scope, and wh...
Insights: Brand Concepts Build Better Brands
November 21, 2023 16:41 - 7 minutes - 7.27 MBIf you Google “brand concept” you’ll notice a landslide of business and marketing jargon. It may sound like a brand concept isn’t much different than a positioning statement or a value proposition. But it is! Brand concepts not only ensure your work is defensible, but that it will stand the test of time. Brand Strategist Anna Beyerle Rosen reads her article, “How We Use Brand Concepts to Build Better Brands.” - Focus Lab is an established B2B brand agency that believes, without question,...
The Debrief: Amplify
October 23, 2023 16:50 - 28 minutes - 25.8 MBIt is Odi's first episode of The Debrief! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, founder and CEO of Amplify Jess Schultz, discusses why she rebranded just a year into business, understandable fears, and important lessons learned. 0:00 - Intro 2:41 - What made you prioritize brand only a year into founding? 7:32 - What were your expectations, particularly as an early-stage founder? 8:33 - What was your biggest fe...
Insights: Brand Support - Come for the Launch, Stay for the Learning
October 17, 2023 14:07 - 7 minutes - 6.75 MBSo what happens after a rebrand? How do you transition the shiny new brand guidelines to the actual Slides templates your team uses every day? That's where Brand Support comes in. Yohann Kurzweil, Project Manager on our Brand Support team, reads “Brand Support: Come for the Launch, Stay for the Learning” by Amy Nance. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates tran...
Insights: The Power of Vision, Mission, Values, and Manifestos
October 03, 2023 19:51 - 8 minutes - 8.21 MBDoes "mission, vision, values" just sound like a bunch of corporate jargon to you? While they can be jargon-heavy if done poorly, we're here to break down what those messaging tentpoles SHOULD be and why they matter. Focus Lab brand strategist Jason Garvale reads, "The Power of Vision, Mission, Values, and Manifestos" by Jason Garvale and Amy Nance. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in ...
The Debrief: The Impact of B2B Branding with Bob Moore
September 08, 2023 14:51 - 46 minutes - 42.6 MBTo date, Crossbeam's Bob Moore has founded three companies, all centered around data engineering. Bob was originally a non-believer when it came to the power of a strong brand, but after his first brand project with Focus Lab, Bob had a change of heart. Enough so that he wrote the forward for Bill Kenney's recent book, Conquer Your Rebrand. Shortly after the book launched, Bill and Bob sat down to discuss his multiple experiences with Focus Lab and Bob's inspiring forward. Learn more about ...
The Debrief: Four Kitchens Rebrand
August 03, 2023 17:14 - 50 minutes - 45.9 MBFour Kitchens cooks up some of the best sites on the internet with its content expertise, technical excellence, and affinity for mission-driven organizations. The agency partnered with Focus Lab at a critical time; from its roots in Texas, Four Kitchens had grown into a global company. After a recent merger and ahead of an acquisition, Four Kitchens found itself expanding — and in need of a brand custom-built to grow. Shortly before their rebrand launched, Focus Lab CEO Bill Kenney sat down ...
The Debrief: Quantive Rebrand
June 27, 2023 13:57 - 41 minutes - 38.2 MBFormerly Gtmhub, Quantive is purpose-built OKR software that helps ambitious companies of all sizes close the strategy execution gap. Quantive required a brand identity to match their big, audacious vision and showcase they are not just software or an idea — they are an entirely new way of working. In this episode, Focus Lab CEO Bill Kenney chats with Casey Carey, Chief Marketing Officer at Quantive, about launching in December, how they kept the company in the loop (and if that was a good i...
Insights: Why Hiring an Agency for Your Branding Work Is Better Than Doing It In-House
June 22, 2023 11:52 - 5 minutes - 5.14 MBThere’s that old saying: “If you want to go fast, go alone. But if you want to go far, go together.” We’d say the same is true in the branding world. It won’t always make sense to hire an agency for your brand work, but you might be surprised how often it does. Focus Lab President and Partner Will Straughn reads, "Why Hiring an Agency for Your Branding Work Is Better Than Doing It In-House" by Will Straughn and Sebastian Fryer. - Focus Lab is an established B2B brand agency that believes, ...
The Debrief: Very Rebrand
June 08, 2023 15:07 - 42 minutes - 38.9 MBVery is the premier, end-to-end IoT engineering firm who partners with clients to build industrial systems that change the world. Very’s old identity had become a hindrance to the company’s overall growth strategy. Their independence, work ethic, and spirit of continuous improvement was so strong that we wanted to connect that to its name in their new identity. In this episode of The Debrief, Focus Lab CEO Bill Kenney chats with Very's CMO Emily Maxie, and Elizabeth Hague, Head of Brand and ...
The Debrief: Thrive Digital Rebrand
May 30, 2023 14:31 - 36 minutes - 33.2 MBThrive Digital is a world-class growth marketing partner focused on paid acquisition, creative and measurement science. Focus Lab CEO Bill Kenney chats with Thrive Digital's Founder and President Jonathan Becker about embarking on a rebrand just as the world started shutting down due to the pandemic, and how why they prioritized the rebrand regardless. Check out Thrive Digital at thrivedigital.com - Focus Lab is an established B2B brand agency that believes, without question, that the most...
The Debrief: Dig Insights Rebrand
May 11, 2023 12:18 - 42 minutes - 39.3 MBDig Insights is a tech-enabled insights and strategy consultancy that helps clients with custom research needs across the innovation lifecycle. And when Dig Insights rebranded, its innovation insights platform — Upsiide — needed to feel harmonious with the new brand, but still maintain its own identity. Focus Lab CEO Bill Kenney chats with Dig Insights' VP of Marketing Meagan Healey about this unique challenge, our work together, and internal alignment. Check out Dig Insights at diginsights...
Insights: 5 Simple Steps to Write for Your New Brand
May 03, 2023 12:45 - 7 minutes - 7 MBMoment of truth, the big reveal. It's time to find the best words for your brand. Let's do it. Brand writer Wade Livingston reads his article, “Writing for Your New Brand: 5 Simple Steps." - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared c...
The Debrief: Surfe Rebrand
April 25, 2023 13:03 - 33 minutes - 31 MBMore than a tool, Surfe (ex-Leadjet) is the modern company for the next wave of revenue teams. Focus Lab CEO Bill Kenney chats with Surfe co-founder and CEO David Chevalier. They discuss how and why Surfe renamed (twice), the importance of not trying to please the CEO, and all of their company dreams coming true. Check out more of our work together at focuslab.agency/work/surfe - Focus Lab is an established B2B brand agency that believes, without question, that the most successful compani...
Insights: Our Secret Sauce to Understanding Your Brand
April 10, 2023 12:30 - 8 minutes - 7.54 MBOver the years, we’ve honed a process that not only results in an enjoyable experience and outcomes that meet business goals, but also takes a lot of the unknowns and trial and error out of branding projects. The solution? Kickoff prep. Anna Beyerle Rosen reads her article, “Our Secret Sauce to Understanding Your Brand.” - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates ...
Fireside: Early-Stage Branding with Devin Richards
April 03, 2023 13:04 - 33 minutes - 31 MBGenina Ramirez, the Chief Growth Officer, chats with our Odi Managing Director, Devin Richards, about why organizations should - and shouldn't - invest in brand early on, Devin's perspective on his role at Odi, and important lessons he's learned working with brands for the last decade.
The Debrief: Openly Rebrand
March 22, 2023 13:08 - 48 minutes - 44 MBOpenly offers premium insurance made simple. We first worked with the Openly team as an early stage organization with a dozen or so employees. They've since grown to over 300 employees and recently closed their Series C. Focus Lab CEO Bill Kenney chats with Openly co-founder, CTO Matt Wielbut and COO Chris Bacon about their branding project, now three years out. Check out Openly at openly.com
The Debrief: Cuttlesoft Rebrand
March 06, 2023 14:04 - 35 minutes - 64.2 MBCuttlesoft is a creative product development agency crafting beautifully designed and highly scalable software solutions. We kicked off our work together in November of 2020, after Cuttlesoft realized the limitations of their previous brand. Focus Lab CEO Bill Kenney chats with Cuttlesoft co-founders Emily Morehouse and Frank Valcarcel about their rebrand and the challenges of balancing your opinions with objective strategy. Check out Cuttlesoft at cuttlesoft.com - Focus Lab is an es...
Insights: Audience Messaging Framework
February 22, 2023 15:48 - 6 minutes - 12.2 MBThe Audience Messaging Framework is a jumping-off point for all the stories a brand can tell. But importantly, and maybe surprisingly, it doesn’t include any actual messages themselves. So what is it? In today's episode, brand writer Sebastian Fryer tackles exactly that question in his article, “What Is the Audience Messaging Framework and How Do I Use It?" - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who in...
Why Tango Believes Investing in Brand Early Is Essential
February 15, 2023 14:41 - 26 minutes - 47.5 MBWe had to opportunity to chat with Tango's CEO Ken Babcock about the Tango rebrand several months ago, but this time around we're focusing on the why. Tango invested in their brand before their product launch - a novel strategy for lean startups - and saw unexpected positive returns on their growth. Focus Lab CEO Bill Kenney chats with Tango co-founder Daniel Giovacchini about our work together and why they chose to prioritize brand early in their company lifespan. "You can't serve burnt ...
Rebrand Advice From Seven Clients That Have Gone Through It
January 24, 2023 13:15 - 4 minutes - 4.14 MBIn the Debrief, we ask past clients about their experiences going through a rebrand: the surprises, the learnings, the challenges. At the end of each episode we ask "If you had one piece of advice for someone considering going through a rebrand, what would it be?" Here are their answers. Featuring excerpts from our Debrief episodes with Kion, Locally, Marketo, Tango, Salesloft, Luminate, and Focus Lab. - Focus Lab is an established B2B brand agency that believes, without question, that th...
Insights: How to Write a Purpose Statement That Actually Matters
January 13, 2023 15:24 - 8 minutes - 7.95 MBWhat's the purpose of a purpose statement? Because purpose statements are so powerful, they're vulnerable to bloat and buzzwordery. Focus Lab's Genina Ramirez reads, "How to Write a Purpose Statement That Actually Matters" by brand writer Idoia Gkikas. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand ...
Focus On Brand Show Trailer
December 20, 2022 13:00 - 1 minute - 938 KBFocus on Brand is the podcast from Focus Lab - a global B2B brand agency with over a decade of insights to share. Our weekly-ish episodes range from quick digestible readings of our blogs, interviews with Focus Lab team members — aka our boots-on-the-ground brand experts — and unfiltered honest conversations with our past clients, giving them the opportunity to share their rebrand experiences; from rocky moments to soaring successes. Our purpose is to unlock the potential of the people arou...
The Debrief: Salesloft Rebrand
December 15, 2022 14:51 - 50 minutes - 92.8 MBAs the #1 Sales Engagement solution in the market, Salesloft is beloved by its users, but the previous brand lacked energy and prominence. It was time for the world to immediately understand its distinction. Focus Lab CEO Bill Kenney chats with former Salesloft CMO Sydney Sloan about our work together and how you can never invest too early. And this episode marks the end of Season 2! We're taking a break for the holidays and we'll see you in 2023 with new episodes. See more of our work with...
10 Minutes on Brand: Brand Trends in 2022
December 09, 2022 15:19 - 11 minutes - 19.5 MBSkinny jeans are out, or are they back in? Trends are common in fashion, but trends ripple through the world of design and brand too. This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and design director Natalie Kent chat about trends they've noticed in the world of branding lately. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that...
The Debrief: Luminate Rebrand
December 02, 2022 18:03 - 34 minutes - 31.4 MBFormerly P-MRC Data, Luminate approached Focus Lab as it was undergoing a reorganization and rapid growth. The previous brand portfolio lacked meaning and was scattered across legacy and adjacent brands, and the future identity needed to be direct, memorable, and future-facing. Focus Lab CEO Bill Kenney chats with Luminate CEO Rob Jonas about our work together and the importance of a good foundation. See more of our work with Luminate at focuslab.agency/work/luminate - Focus Lab is an...
Insights: How To Identify Your Competitive Landscape
November 22, 2022 13:00 - 9 minutes - 8.37 MBWe all want to have the winning formula. For those going through a rebrand (and in most other competitive environments), it's crucial to know who else is competing. Knowing where you fit among direct and indirect competitors can help you win customers and brand loyalty. Focus Lab's Genina Ramirez reads, "How To Identify Your Competitive Landscape" by brand strategists Jason Garvale and Anna Beyerle Rosen. - Focus Lab is an established B2B brand agency that believes, without question, that ...
10 Minutes on Brand: Rebrand vs Refresh
November 17, 2022 14:49 - 11 minutes - 20.1 MBWe frequently encounter people with different definitions of a “rebrand” and a “brand refresh.” At Focus Lab, a rebrand involves significant changes to your brand and is often appropriate when something has shifted within your business, ie. you’re targeting a new customer, breaking into a new market, repositioning, etc. Whereas a refresh is a more of an evolution of your existing brand elements. This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand strategist Anna Beyerle Ros...
The Debrief: Rebranding Focus Lab
November 09, 2022 14:21 - 56 minutes - 101 MBOver a year ago, Focus Lab embarked on a rebrand. As a branding agency that's handled hundreds of rebrands for our clients, we had a lot of thoughts. In this episode of the Debrief, Genina Ramirez sits down with our three partners — Bill Kenney, Erik Reagan, and Will Straughn — to talk through the project, the hurdles we faced, and how everyone's feeling a year out. Check out our case study to see more and unlock an extended version if you're subscribed to our newsletter: focuslab.agency/FL...
Insights: Who's Driving Your Rebrand
November 07, 2022 13:01 - 5 minutes - 4.98 MBTraversing hundreds of clients over 12 years in the branding space, we’ve experienced the mission-critical importance of defining a key leadership role within each rebrand project. At Focus Lab, we call this mission-critical role the “Driver.” Focus Lab's Genina Ramirez reads, "Who's Driving Your Rebrand by Bill Kenney." This article was originally published on BrandersMagazine.com on February 23, 2022. Written by Bill Kenney. - Focus Lab is an established B2B brand agency that believes, w...
10 Minutes on Brand: Brand Horror Stories
October 27, 2022 14:48 - 12 minutes - 21.8 MBIt's a special Halloween episode of 10 Minutes on Brand! And what keeps a brand agency up at night? Brand launches gone awry. Focus Lab’s Will Straughn and Bill Kenney discuss some infamous brand launches and how to get through it. 0:00 - Intro 0:57 - Brand Leaks 4:13 - Public Pushback 8:11 - Logo Comparisons The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. - Focus Lab is an establ...
Insights: Lead With Your Brand Through A Recession
October 18, 2022 18:08 - 5 minutes - 4.79 MBBranding is a critical aspect of any business. It’s how you communicate the unique value that your product or service offers to your customers. It’s what makes you stand out from the competition and drives customer loyalty. When done right, branding can make or break a company—especially during an economic downturn when everyone’s spending is down or being more closely scrutinized. Focus Lab's Genina Ramirez reads, "Lead With Your Brand Through A Recession by Will Straughn." This article was...
The Debrief: Locally Rebrand
October 14, 2022 14:19 - 28 minutes - 50.6 MBLocally helps connect local retailers with online shoppers. After roughly seven years in business, the brand had become disjointed and lacked scalability. Focus Lab worked with Locally on their rebrand to prepare them for that next phase of growth. Focus Lab CEO Bill Kenney chats with Locally Founder and CEO Mike Massey about our work together and how the final direction almost didn't make it passed the chopping block. See more of our work with Locally at locally.com 0:00 - Intro 3:02 -...
Insights: How Your Brand Can Build Resilience During a Recession
September 29, 2022 11:00 - 7 minutes - 6.55 MBA recession is the time to buckle down and invest in the foundation of your company—your brand—so you can take full advantage of the brighter skies ahead. Focus Lab's Genina Ramirez reads, "How Your Brand Can Build Resilience During a Recession by Bill Kenney." This article was originally published on Fast Company on August 25, 2022. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus ...
Insights: Branding Your Early-Stage Venture
September 22, 2022 13:47 - 5 minutes - 4.81 MBWe speak to many B2B startups in early funding stages, and we hear one question time and time again: “Is now the right time to make the investment in my brand?” Truth be told, there is no prescriptive, one-size-fits-all answer. But we have a few points of consideration to help determine if your organization should invest in branding sooner rather than later. Focus Lab's Dahlia Arado Lilleslåtten reads her article, "Branding Your Early-Stage Venture." - Focus Lab is an established B2B brand...
10 Minutes on Brand: Brand Attributes
September 14, 2022 14:00 - 10 minutes - 19.8 MBThis week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand strategist Haley Bridges chat about brand attributes. Brand attributes are the traits that guide our work towards a true manifestation of our clients’ identities. 0:00 - Intro 0:54 - What are brand attributes? 1:22 - How do we use them as part of our branding process at Focus Lab? 4:10 - What makes for an effective attribute? 5:36 - What makes for an ineffective attribute? 6:54 - How can we go one level below ...
10 Minutes on Brand: Brand Archetypes
September 12, 2022 14:00 - 10 minutes - 18.7 MBArchetypes are iconic narratives representing a prevailing experience, developed by psychologist Carl Jung. This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand writer Idoia Gkikas discuss archetypes as they apply to brands. 0:00 - Intro 0:58 - What are brand archetypes? 1:51 - Do we help our clients land on what their archetypes should be? 2:42 - What are some examples of companies and their associated archetypes? 4:04 - How do you use brand archetypes in your b...
10 Minutes on Brand: Internal Brand Launch
September 05, 2022 13:00 - 10 minutes - 19.3 MBRebrands are an exciting time for a company and employees are going to be particularly invested. When is the right time to share a rebrand with the internal team? This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Project Management Director Charisse Bennet discuss the internal brand launch. 0:00 - Intro 0:57 - When should a company let their employees know they're going through some sort of brand evolution exercise? 2:14 - Is there anything else you should share with the t...
10 Minutes on Brand: Early-Stage Branding Division
August 18, 2022 17:59 - 12 minutes - 11.1 MBThis week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Devin Richards chat about Focus Lab's new division specifically tailored to branding early-stage B2B companies. Start-ups, angel, seed, and pre-seed stage B2B technology companies have specific challenges and opportunities when it comes to a branding project. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creat...
Insights: Brand Attributes
August 10, 2022 15:59 - 7 minutes - 6.96 MBPeople expect utility from products, but they look for connections from brands. Luckily, one thing that already exists at every company is its essence, ethos – those seeds of personality that feel individual. We call them brand attributes. Focus Lab brand strategist Haley Bridges reads her article, "Brand Attributes: Quality Ingredients for Your Identity." - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who inv...
Fireside: Brand Writing with Wade Livingston
August 04, 2022 13:49 - 30 minutes - 27.9 MBWelcome to Focus Fireside; a series where we sit down with a Focus Lab team member to learn more about their role, their perspective on branding, and important lessons they’ve learned. Today Genina Ramirez, the Business Development Manager here at Focus Lab, chats with Brand Writer Wade Livingston. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brand...
10 Minutes on Brand: Market Research
July 28, 2022 14:14 - 9 minutes - 8.54 MBThis week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Shabnam Gideon chat about a big topic in creative communities: market research. When is market research helpful during a branding project, and why doesn't Focus Lab do focus groups? 0:00 Intro 0:35 What does "market research" mean? 3:37 Why does Focus Lab not do market research during branding engagements? 7:40 Any last minute pieces of wisdom about how brand leaders should think about market research in terms of how th...
10 Minutes On Brand: Recession and Brand Communications
July 20, 2022 14:34 - 9 minutes - 9.09 MBThis week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Amy Nance chat about the looming recession — and how brands should adapt to a new reality for their customers. 0:00 Intro 1:21 In times of potential recessions, why might a company look to prioritize brand communications? 3:04 Would you mind clarifying exactly what brand communications are? 4:07 How should brand communications change to reflect potential economic uncertainties? Are there some key things that brands shou...
The Debrief: Bitwise Rebrand
July 11, 2022 13:36 - 38 minutes - 69.5 MBWorking with the industry’s most impactful businesses and government agencies, Bitwise is a digital services company that uses mission-focused technology transformations to streamline governance decisions, surface critical insights into information, and better support communities around the world. The company built a strong reputation for itself with minimal branding, but approached Focus Lab to help take them to the next step in their evolution. Bill Kenney chats with Matt and Allison Powel...
Insights: Co-Creating The Brand You Want
July 07, 2022 14:18 - 9 minutes - 8.5 MBThe brand you want isn’t out there waiting for you to discover it, and it sure doesn’t just happen. You play a real part in its creation. As brand strategists (brand therapists?), our job is to help you see both sides of the story. Focus Lab Strategy Director Shabnam Gideon shares seven steps you can take to get the most value out of your brand project in her article, "Co-Creating The Brand You Want." - Focus Lab is an established B2B brand agency that believes, without question, that the ...