Executive Conversations
123 episodes - English - Latest episode: 9 months ago - ★★★★★ - 3 ratingsA podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.
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Episodes
The Secrets Behind Building a B2B Newsletter That People Love with Alex Ross
July 25, 2023 09:32 - 23 minutes - 21.9 MBWelcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter. Today we chat with Alex Ross about getting your newsletter to feel like a magazine off a shelf. Alex chats to us about her time at Clearbit and how she contributed to the wide success of their monthly newsletter. Alex provides us with practical tips for creating a newsletter that resonates with your audience like lacing...
How BoostUp Built a New Strategic Narrative and Launched in Under 60 Days with Aaron Janmohamed
July 11, 2023 08:00 - 25 minutes - 23.8 MB"Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there's disarray inside the house, you can always feel it outside the house." Welcome to another episode of The SEO Growth Podcast! This time, we discuss with Aaron Janmohamed, VP of Marketing at BoostUp AI, about the transformative potential of a strategic narrative. In this episode, we chat with Aaron Janmohamed about the development of a strategic narrati...
Make remarkable content with the LEMA framework: Blog post teardown with Lily Ugbaja
June 27, 2023 08:00 - 28 minutes - 19.3 MB“You need to know all extraneous variables affecting your audience’s pain point and use the LEMA framework to build content around that.” Lily introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. She explains that remarkable content needs to engage readers, be clear and explicit, leave a lasting impression, and provide actionable steps for the audience. Throughout the episode, Lily provides insights on how to apply the LEMA Framework t...
How Brand24 Saw 4000% Keyword Growth In 3 Months with Justyna Dzikowska
June 13, 2023 08:00 - 26 minutes - 18.2 MB“Google is attached to fresh content that includes all the latest nuances in information. We focused on our keywords, and made sure that all the reoptimised pieces were up to date with the latest information, as well as the best graphics, latest use cases, SMEs and quotes.” Welcome to another episode of The SEO Growth Podcast! This time, we chat with Justyna Dzikowska, Head of Marketing at Brand 24, about effective SEO strategies, targeted keywords, and understanding the customer journey fo...
From SaaS Marketing Manager to VP or C-Level: Here's The Gap You Need to Bridge with Carter Severns
May 30, 2023 08:00 - 22 minutes - 15.6 MB“It comes down to understanding all the metrics used in your business, not in the SaaS industry as a whole. You do need to understand what’s important and relevant to your business. And most importantly, think like a business owner.” Welcome to another episode of the SaaS Leader Interview Series! This time, we chat with Carter Severns, VP of Marketing at Place, about how to get a seat at the table and what you need to know to go from Marketing Manager to VP of Marketing. Carter shares insi...
Easy Mode Content Structure For B2B with Liam Bartholomew @Cognism
May 16, 2023 08:00 - 23 minutes - 16.4 MB"Using the Realm of Relevancy framework in your marketing efforts can make your content an unlimited resource for you to constantly pull from." Welcome to another episode of The SEO Growth Podcast! This time, we chat with Liam Bartholomew, Vice President of Marketing at Cognism, about creating a framework for the longevity of your content after launching a successful marketing campaign. Liam shares an exciting concept called the Realm of Relevancy! It's a handy tool used to create a unique...
Leveraging AI with a Human-Focused Content Strategy with Adam Sockel @Orum
May 02, 2023 08:00 - 27 minutes - 18.9 MB“We use artificial intelligence to connect more people, and that's kind of the way I think of content. So often for organizations, they're just deeply focused on the message that we're all trying to get out to meet deliverables. Human-centric content keeps those people at the forefront the whole time.” Welcome to another episode of The SEO Growth Podcast! This time, we talk to Adam Sockel, Content Marketing Lead at Orum, about using AI to inform human-centric content. Adam emphasizes the i...
Product-led Content: Creating Engaging Product Content with Dr. Fiorenza Dossetto
April 18, 2023 08:00 - 22 minutes - 15.4 MB“Product-led content is any type of content that strategically weaves a product or a service into the story, and uses it to illustrate a point, solve a problem, or help the audience accomplish a goal.” Welcome to another episode of The SEO Growth Podcast! This time, we speak to Dr. Fiorenza Dossetto, Brand and Editorial Lead at ActiveCampaign Postmark, about the importance of creating product-led content that successfully showcases your product without sounding too “salesy”. Dr. Fio shares...
When You're Not Marketing To Marketers: How SaaS Marketers Can Use Video Content to Learn About Their Market with Sam Morris @Payzaar
April 04, 2023 08:00 - 20 minutes - 14.4 MB"We've started a Global Payroll-themed talk show, which is a video-first podcast. We invite guests on the show, we interview them about topics that are relevant to global payroll leaders—as a way to build a relationship with them and to learn about our market through them, basically." Welcome to another episode of The SEO Growth Podcast! This time, we spoke to Sam Morris, Head of Marketing at Payzaar, about his experience using video content to generate leads for a niche market. Sam share...
How Outplay Turned a Branding Campaign Into a Lead Gen Machine with Sandeep John @OutplayHQ
March 21, 2023 09:00 - 22 minutes - 15.4 MBMeet Sandeep John, Director of DemandGen at Outplay, as he chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing. Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, B...
How Gomada Grew From 0 to 300 Signups From Organic In Under a Year with Julian Schaaf @Gomada
March 07, 2023 09:00 - 26 minutes - 18.4 MBGomada co-founder Julian Schaaf explains how he gained 300 sign-ups in a year via content distribution, operations, and testing strategies. He discusses hiring, wrong SEO hypotheses, and prioritizing customer feedback. Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen...
Scaling video content production for SaaS companies with Rishabh Bhandari @Content Beta
December 20, 2022 12:00 - 21 minutes - 14.6 MBIn this episode, we talk about: Video content production Video marketing Video marketing metrics Connect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/ Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlis...
Leveraging Customer Research Like a Product Marketer with Tara Panu @VoiceFlow
December 13, 2022 14:00 - 29 minutes - 20.4 MBHello again listeners! Welcome to another episode of the SaaS Leader Interview Series. This time, we’re joined by Tara Panu, VP of Marketing at VoiceFlow, the collaborative platform used to build chat and voice assistants, to talk about leveraging customer research like a product marketer. Every marketer knows the customer needs to be at the center of all their efforts, but how do you ensure that? Tara spent her first 30 days in her role interviewing customers and prospects, jumping into ...
A CMO's First Year at a $2.4B Valuated SaaS
December 01, 2022 08:00 - 26 minutes - 18 MBHello again listeners! Welcome to another episode of the SaaS Leader Interview Series! This week, we’re talking to Andrew Davies about his first year heading up marketing at Paddle, a $2.4 billion valued company that helps SaaS businesses set up, run, and scale their payment infrastructure. We discuss the challenges he’s faced and the changes he’s made to grow the marketing department in three distinct areas: Product marketing, including customer marketing and the website itself Demand ...
SEO agency vs. in-house?
November 29, 2022 08:00 - 25 minutes - 17.3 MB“It’s not SEO in-house vs. agency anymore. Having SEO in-house is a must, so the question for the SEO agency option is when” Welcome to the 4th episode of The SEO Growth Podcast! This week we’re again with our founder and CEO, Maeva Cifuentes, jumping again on this popular and endless debate: should you build SEO in-house or delegate it to an SEO agency? The short answer is… both! Teams are getting smaller, but not goals. Those just keep getting bigger and harder to achieve. And if you’re ...
How to report your SEO efforts to your leaders w/ Usman Akram
November 15, 2022 08:00 - 35 minutes - 24.4 MBHello dear listeners! Welcome to our third episode of The SEO Growth Podcast. This week we’re joined by Usman Akram, Head of SEO at Flying Cat Marketing, as he talks us through how we can report our SEO efforts to leaders and stakeholders. We discuss how it can take time to show the results of your SEO strategy. So it’s important to find a way of reporting to leaders that justifies the budget you’re investing—and demonstrates you’re on the right track. Whether you’re part of a big company...
Why higher search volume does not guarantee qualified traffic, with Ben Pages @FeatureUpvote
November 01, 2022 08:00 - 25 minutes - 17.5 MB“I don't think there's anything wrong with running an affiliate blog and going after high-volume keywords. It's just an understanding of what strategy you're after and how you're gonna justify going into content, then reverse engineering your strategy based on the action you want your customer to take” Welcome to another episode of the SaaS Leader Interview Series! This time, we discuss with Ben Pages, Marketing Manager at Feature Upvote, the importance of considering search volume in conte...
Measuring your SEO results w/ Maeva Cifuentes, CEO @FCM
October 21, 2022 11:00 - 26 minutes - 18.5 MB“Rankings are obviously very important; people just get too blinded by rankings and forget all the most important things about business and sales.” Welcome to the 2nd episode of The SEO Growth Podcast! This week we’re joined by the founder and CEO of Flying Cat Marketing Maeva Cifuentes as she walks us through measuring your SEO results. We talked about how too many people consider SEO or rankings as the end goal, rather than a means to an end. The goal, she explains, is increased revenue—...
Holistic SEO: the FCM approach to organic growth w/Maeva Cifuentes, CEO @FCM
October 18, 2022 06:00 - 30 minutes - 21.2 MBWelcome to the first episode of our revamped podcast, now renamed The SEO Growth Podcast. In this episode, we explore the Flying Cat’s philosophy: holistic SEO. Traditional SEO is based on running keyword research to produce content “for SEO” (aka to make Google happy). But holistic SEO understands search engines as a distribution channel that works as a system that you need to maintain. Think of it this way: human beings need to take care of their physical health to stay alive. But the...
How to 4x Reach With Repurposing: a Playbook w/ Casey Hill @Bonjoro
October 05, 2022 13:00 - 31 minutes - 21.6 MB“Building a good distribution plan essentially means that for less total content production, you're able to get that much more actual output.” Hello hello Flying Fans! In episode 83 of the Flying Cat Marketing podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your reach by repurposing content. Casey explains that if you’re just scheduling content, posting it, and dropping it in your newsletter you’re missing out on massive reach potential. He reveals ...
Building a podcast community: Klue’s network success w/ Adam McQueen
August 16, 2022 13:00 - 28 minutes - 19.3 MB“Really great content and open content that really tries to elicit feedback, I think is a really strong starting point for building a community that actually has substance to it. It's not just a list of blog posts that we're dropping on people.” Hey there! In episode 82 of the Flying Cat Marketing podcast, we sat down with Alex McQueen, Content Marketing Manager at Klue, to hear about how he co-created his own podcast network - The Compete Network. Alex talks about how his desire to reach ...
Crafting a successful keyword and content strategy for organic growth w/ Farzad Rashidi
August 09, 2022 15:00 - 28 minutes - 19.3 MB“One of the ways that you could discover whether SEO is the right channel for the business that you're working with is basically understanding two questions. First, are the potential customers of your business actually aware of the problem your business is solving? And if so, where are they actually looking to solve that problem?” Hello hello! For episode 81 of the Flying Cat Marketing podcast, we spoke with Farzad Rashidi, Lead Innovator at Respona and former Director of Marketing at Visme...
How to use attribution to see ROI from content and SEO w/ Steffen Hedebrandt
August 02, 2022 11:00 - 27 minutes - 19.2 MB“At the end of the day, we’re not trying to say we do magic. We're just trying to say, ‘we'll take all the information that you have first-party collected inside of your company, and we'll make it available for you.’” Hello, hello! In this episode of the Flying Cat Marketing podcast, we’re joined by Steffen Hedebrandt, CMO and Co-Founder of Dream Data to talk about how to properly use attribution to see ROI from content and SEO. We start by discussing the question that has all of LinkedIn ...
How Creating the Right Content Can Lead to Exponential Organic Growth w/ Vuk Vukosavljevic
July 26, 2022 11:00 - 25 minutes - 17.8 MBHis last name was difficult to pronounce, but it was extremely easy to have a valuable conversation with marketing and growth expert, Vukasin Vukosavljevic. During this interview, we chatted about which marketing interventions can lead your company to grow organically. Vuk shared insights based on his experience in his previous role as Head of Growth at Lemlist, where his initiatives leveraging the Lemlist community led the company to cross $10M in annual recurring revenue (ARR). This wee...
How balancing strategic SEO and thought-leadership content is the sustainable way to grow w/ Andrea Skarica
July 19, 2022 11:00 - 28 minutes - 19.4 MB“So these were super important milestones that we were able to achieve thanks to this combination of real strategic SEO and really high-quality content, that our sales team had a direct impact on with their advice.” Hello hello! For episode 78 of the Flying Cat Marketing podcast, we sat down with Andrea Skarica, Growth Marketing Manager at Mixmax, to discuss Mixmax’s collaboration with Flying Cat Marketing, and the results they were able to achieve through combining subject matter expertis...
Why customer-led growth is your secret sales superpower W/ Firaas Rashid
July 12, 2022 11:00 - 19 minutes - 13.6 MBIs customer retention the new acquisition? You betcha, says Firaas Rashid, CEO & Founder of Hook, a predictive data platform that empowers customer success teams. This week, the Flying Cat Marketing podcast caught up with Firaas to learn about customer-led growth and how to upsell for success. Firaas kicked off by outlining the challenges inherent in “low-risk” SaaS subscription models in terms of customer retention and building relationships. That makes retention rates increasingly inte...
How to Use Social Media for Organic B2B Growth w/ Kate Erwin
July 05, 2022 13:00 - 26 minutes - 18.5 MBThis week, the Flying Cat Marketing podcast caught up with Kate Erwin, Head of Content at Contractbook, to learn three ways to use social media for organic B2B growth. Kate kicked off by telling us how she makes the fleeting nature of social media work for her by using it as a testing ground for content ideas and formats. And why she believes conversation starters are more important than likes. She went on to explain why you don’t have to be a teen to use TikTok, before telling us how she...
Building Revenue Teams that Drive Success W/ Ashley Levesque
June 20, 2022 19:00 - 28 minutes - 19.3 MB“Marketers have always gotten the unfortunate rap of being not as impactful as sales. So now, it becomes a lot harder to get buy-in from the rest of the organization to do the things that we need to do.” Hello hello and welcome to another episode of the Flying Cat Marketing podcast! Today, we’re here with Ashley Levesque, VP of marketing at Banzai. We talk about building marketing and revenue teams, and why the current marketing team playbook is outdated. Ashley Levesque grows teams and st...
Leveling up your organic content strategy w/ Emilia Korczynska
June 07, 2022 13:00 - 32 minutes - 22.5 MB“Organic is this new big channel because it scales and you pretty much get an infinite return on investment if you rank well… When you're small and you don't have resources, you're kind of trying to do everything, and that's not the way to go. So I would wholeheartedly advise every small startup these days to just focus on the one thing that is really driving leads.” Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Series. Today you’ll hear our conversation wit...
How to be a Demand Gen Marketer w/ Max Eiden
May 31, 2022 14:00 - 31 minutes - 21.7 MB“One of the biggest issues when you only focus on leads is that you don’t have any Marketing-Sales alignment.” Hello hello! For episode 72 of the Flying Cat Marketing Podcast, we sat down with Max Eiden, founder of hey.ad, to discuss why marketing should not focus on generating leads, why people are overly focused on lead gen today, and how we can change marketing to be more customer-centric. Hey.ad is a lead generation company based in Hamburg, Germany. They help B2B SaaS companies incr...
How to be a Demand Gen Marketer w/ Max Eiden
May 31, 2022 14:00 - 31 minutes - 21.7 MB“One of the biggest issues when you only focus on leads is that you don’t have any Marketing-Sales alignment.” Hello hello! For episode 72 of the Flying Cat Marketing Podcast, we sat down with Max Eiden, founder of hey.ad, to discuss why marketing should not focus on generating leads, why people are overly focused on lead gen today, and how we can change marketing to be more customer-centric. Hey.ad is a lead generation company based in Hamburg, Germany. They help B2B SaaS companies incr...
How to monetize your podcast and build a business w/ Wil Slickers
May 17, 2022 18:00 - 25 minutes - 17.4 MB“A good interviewer makes sure the conversation goes down a great rabbit hole that could have never been scripted. Those candid moments, right? It's like an art, you get to pull it and play with it and make it like a beautiful shining pearl.” Hello hello. Welcome to another episode of the Flying Cat Marketing Interview Series. For episode 73 of the Flying Cat Marketing podcast, we’re with Wil Slickers, founder of Hospitality.FM, a podcast network for hospitality businesses. When Wil first ...
Channel remarketing as a B2B business model w/ Stewart Townsend
May 17, 2022 12:00 - 26 minutes - 18.1 MB“Rather than hire direct salespeople, you can accelerate your sales by going through a third party who's already got a customer base. They've already got that reach. They've already got a marketing program, so they can take that product out for you really quickly.” Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Series. Today, I'm really excited to speak to Stewart Townsend, who is the co-founder of Podcast Hawk and also works as a consultant for Channel as a ...
Channel remarketing as a B2B business model w/ Stewart Townsend
May 17, 2022 12:00 - 26 minutes - 18.1 MB“Rather than hire direct salespeople, you can accelerate your sales by going through a third party who's already got a customer base. They've already got that reach. They've already got a marketing program, so they can take that product out for you really quickly.” Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Series. Today, I'm really excited to speak to Stewart Townsend, who is the co-founder of Podcast Hawk and also works as a consultant for Channel as a ...
The Cross-functional role of Content in an Organization W/ Lauren Lang
May 02, 2022 22:00 - 25 minutes - 17.8 MB“If content works, and all of the processes that support that content work, then content has this ability to have a huge impact, not just in marketing, but across the business and the brand as a whole.” Hello hello and welcome to another episode of the Flying Cat Marketing podcast. Today we spoke with Lauren Lang, Senior Content Marketing Manager at Constructor, as a part of our SaaS leader interview series. Constructor is an AI platform that helps e-commerce companies personalize their s...
How to create genuinely useful thought leadership content at scale w/ Brooklin Nash
April 12, 2022 15:00 - 18 minutes - 12.8 MBHow do you create thought leadership content at scale even if you don’t have access to leaders? By broadening your definition of what a thought leader is, and taking a holistic approach to content creation, that’s how. This week on the Flying Cat Marketing podcast, we talk to content marketer Brooklin Nash about how he takes expert voices and elevates them through B2B SaaS brands. Brooklin is a six-figure freelancer, aspiring seven-figure agency owner, and trusted by companies like Mi...
How to create genuinely useful thought leadership content at scale w/ Brooklin Nash
April 12, 2022 15:00 - 18 minutes - 12.8 MBHow do you create thought leadership content at scale even if you don’t have access to leaders? By broadening your definition of what a thought leader is, and taking a holistic approach to content creation, that’s how. This week on the Flying Cat Marketing podcast, we talk to content marketer Brooklin Nash about how he takes expert voices and elevates them through B2B SaaS brands. Brooklin is a six-figure freelancer, aspiring seven-figure agency owner, and trusted by companies like Mi...
Getting Started in ABM Without an Expensive Tech Stack w/ Nick Bennet
April 12, 2022 09:00 - 24 minutes - 17.1 MBHello hello! We’re about to show you that account-based marketing (ABM) can also be done without fancy technology. While at the beginning you might need to focus on every single detail to get accounts to convert, ABM can be highly scalable. In this episode, we invited the Director of Evangelism at B2B gifting company Alyce, Nick Bennett, who grew their whole business by following an ABM approach. He definitely knows a thing or two about targeted marketing. ABM has become a buzzword, and ...
"The right way to create competitor pages that drive revenue" w/ Federico Jorge
March 29, 2022 07:00 - 24 minutes - 16.7 MB“Readers are smart and they're doing their own research. So if you just give them a copy-paste approach to comparison pages, they're going to call you on that.” Hello hello! In this week’s episode of the Flying Cat Marketing interview series, we’re here with Federico Jorge. Federico is the founder of Stack Against, delivering SEO-optimized comparison pages for SaaS businesses. Federico tells us all about his best practices for creating competitor pages that drive revenue and challenge the...
A Deep Dive into Product-Led Growth w/ Breezy Beaumont
March 22, 2022 10:00 - 20 minutes - 14 MB“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you’re letting the customer choose what’s the best journey for them.” Hello hello and welcome back to the Flying Cat Marketing podcast! In this episode, we had a conversation with Breezy Beaumont, Head of Growth at Correlated, on what product-led marketing is all about, how the role of a marketing team shifts within a product-led organization, and how you can make it work f...
How to create a company culture that puts you ahead of the pack, with Adam Harris
March 14, 2022 23:00 - 24 minutes - 17.1 MBHow do you manage a large remote team while motivating your employees to take great care of your customers? By treating them as you’d like them to treat your customers, of course. In this week’s episode of the Flying Cat Marketing podcast series, we catch up with Adam Harris. He’s the CEO of property management software company Cloudbeds and tells us all about his experience virtualizing human connection while managing a remote team. Adam walks us through the challenges of managing and s...
Successful Content Plays with Erin Balsa: Metrics, High-Intent Leads, and MQLs
March 07, 2022 23:00 - 23 minutes - 16.5 MB“If you're ever contemplating gating content, you need to make sure it's something that you would personally be comfortable giving your own information for, or maybe even paying for.” Hello Hello and welcome to another episode of the Flying Cat Marketing Podcast. On episode 64 of the Flying Cat Marketing podcast, we’re with Erin Balsa, Founder and Chief Picky Editor at Erin Balsa Content Marketing, where she works with B2B companies whose content needs mouth-to-mouth resuscitation. Before ...
How to be a Product-Driven Marketer with Camille Trent
March 01, 2022 15:00 - 19 minutes - 13.1 MB“Relying on your product marketer to be the only person that understands and talks to customers is a mistake.” Hello Hello! On episode 63 of the Flying Cat Marketing podcast, we sat down with Camille Trent, the head of content marketing at Dooly, to discuss product marketing, its importance, and how content and product marketers can work together closely to bring value to the whole team. We start by asking the question: Are all content marketers product marketers? Dooly is a sales enableme...
Driving Growth w/ Jay Desai: Waitlists, Pricing Strategies, and Technology
February 22, 2022 13:00 - 23 minutes - 15.9 MB“Another growth play that I think is very underrated and not many companies utilize, is having a really good understanding of your pricing strategy.” Hello Hello! Welcome to episode 62 of the Flying Cat Marketing podcast. Today, we’re here with Jay Desai, the Head of Marketing at Captivate Talent, a company that connects SaaS companies with sales, marketing, and customer success talent. Before Captivate Talent, Jay founded products like Swpely, a modern content tool, and GrowthKit, a site ...
Fundraising Pitfalls & Upskilling with Foti from GrowthMentor
February 15, 2022 11:00 - 26 minutes - 18 MB“If you’re in it for the long run, start with SEO, and do it strategically. SEO is the gift that keeps on giving ” Hello hello! During this episode of the Flying Cat Marketing podcast, we sat down with Foti Panagiotakopoulos, the founder of GrowthMentor, to discuss the ins and outs of bootstrapping a start-up and managing the workload with a small team. GrowthMentor is a platform that lets solo marketers and solo founders receive one-on-one mentoring from vetted growth-marketing, start-up,...
Prioritizing Product-Market Fit with Richie Khandelwal
February 08, 2022 11:00 - 23 minutes - 15.9 MBWant to know how to build a product so good it sells itself? Listen to this week’s episode of the Flying Cat Marketing podcast! This week, we bring you insights from Richie Khandelwal, founder of Pricelabs, a SaaS pricing solution for the SMB and mid-market Airbnb and vacation rental space. We caught up with Richie to learn how Pricelabs got started when he was looking for a way to ease his own rental pricing pain back in 2014. From there, it’s gone from strength to strength, scaling al...
Google Search Console Keyword Mining in B2C e-commerce with Marcos Sabino
February 01, 2022 12:00 - 31 minutes - 21.5 MBHi there and welcome back to the Flying Cat interview series! In this episode, we get the lowdown on the differences between B2B and B2C SEO from Marcos Sabino who heads up the SEO team at TravelPerk, a B2B business travel software. Originally from Portugal, Marcos recently transitioned from B2C e-commerce at Myprotein, a sports nutrition brand based in the UK, to B2B SaaS at TravelPerk in Barcelona. He explains how, while the basic principles of B2C and B2B SEO are similar, he’s encounter...
Google Search Console Keyword Mining in B2C e-commerce with Marcos Sabino
February 01, 2022 12:00 - 31 minutes - 21.5 MBHi there and welcome back to the Flying Cat interview series! In this episode, we get the lowdown on the differences between B2B and B2C SEO from Marcos Sabino who heads up the SEO team at TravelPerk, a B2B business travel software. Originally from Portugal, Marcos recently transitioned from B2C e-commerce at Myprotein, a sports nutrition brand based in the UK, to B2B SaaS at TravelPerk in Barcelona. He explains how, while the basic principles of B2C and B2B SEO are similar, he’s encounter...
Finding Great Writers & Producing Thought Leadership w/ FCM Editor Robert Beames
January 25, 2022 16:00 - 35 minutes - 24.3 MBIn today’s episode, we’re peeling back the curtain and talking with Flying Cat Marketing’s very own Head Content Editor Robert Beames. Rob has hired over a dozen freelance writers in the last year but had to test triple the amount to find his team of writers. With that sometimes quite painful experience in mind, he shares how he now casts his net so he gets to the creme de la creme of freelance writers without having to waste time on disappointing test pieces. Aside from figuring out a w...
AI as a Powerful Content Marketing Tool with Pankil Shah
January 17, 2022 17:00 - 27 minutes - 19 MBThe content marketing industry is fast-paced: you need to be up-to-date on tools that can help you outperform competitors. We’re joined with Pankil Shah, who tells us everything you’ll need to know about using AI to help write content. Hello hello and welcome back to the Flying Cat Marketing interview series! This time we caught up with Pankil Shah, co-founder of Outranking.ai, an AI writing assistant for content marketers. Pankil gave great insights about how to use AI for writing marke...