Looking to 2021 cannot be business as usual. If 2020 has taught us anything, it’s the need to be nimble. But towards what? Where do we pivot to? Where does some order of certainty lie?

Kim Chernecki is Canada’s leading expert on helping high-performing executives, consultants, coaches, and smaller businesses land lucrative contracts. She is the creator of the Land Corporate Contracts Fast-Track System and is a top-rated sales performance executive, facilitator, coach, advisor, speaker, and strategist. A 25-year entrepreneur, Kim has consulted with executives from100+ leading North American and Fortune 1000 companies and has, herself, started up and helped grow 10 businesses and business divisions. She’s closed millions of dollars in corporate contracts and provides powerful strategies and proven formulas to help her clients do the same.

In this episode, Kim talks about leaders’ challenges to getting into new and changed opportunities brought about by the pandemic, and at the same time retaining clients. She encourages leaders to develop strategies to stand out and differentiate themselves from others who provide the same services like theirs. She shares how to listen rather than sell, develop trust, and give value. She suggests employing a strategy called ‘targeted ask’ to increase your network. And more than anything, she underlines how important it is to digitize everything.

What you will learn from this episode: 

Find out what challenges leaders face today and the strategies that work now and into the futureThis includes strategies you need to build a larger network to find opportunities new clients, as well as keep current onesDiscover the one strategy that is so underutilized but can 10X up your network

“Digitize everything. Whether you are a large organization, a small organization, or you're a solo business owner, you need to incorporate leading-edge technology in how you do business.”

- Kim Chernecki

Topics Covered:

2:09 - The challenge of how to gain access to these new and changed opportunities at the same time differentiating yourself from other providers

04:14 - How to adjust your messaging and your services to be able to address those needs now

05:21 - The need to know your target clients needs - being specific, targeted, and being really sensitive

07:19 - What you need to do to stand out above the rest of the people who are calling corporate

09:29 - Why do we need to shift mindset?

11:35 - Business as usual isn’t the case anymore -- you need to adapt

12:41 - Lean on to your ability to be nimble and agile and to move a dime

13:52 - What you as consultants and small business owners need to know and do to get in the virtual door and meet your corporate clients’ needs as we head into 2021. Attend a webinar on January 08, 2021, called Corporate Predictions 2021, and receive your FREE Corporate Predictions Special Report. Click here: https://www.freedomstreetinc.com/corporate-predictions-2021-webinar

15:09 - What is the number one insight for building your business with corporate clients in light of the pandemic in shifting your place?

17:53 - Get your networking strategy up - use this underutilized but powerful strategy to surely up your network

Key Takeaways:

“I guess what the struggle is, how to gain access to these new and changed opportunities, but then also how to stand out and differentiate from other providers who could be offering similar services because the old messaging, ‘business as usual,’ it's gone. It's different now.”

Resources:

Attend a webinar on January 08, 2021, called Corporate Predictions 2021, and get your FREE Corporate Predictions Special Report. Click here: https://www.freedomstreetinc.com/corporate-predictions-2021-webinar

Connect with Kim Chernecki:

Website: https://www.freedomstreetinc.com/LinkedIn: https://www.linkedin.com/in/kimchernecki/