Creating Phenomenal Customer Micro-Moments with Content with Jeannie Walters, Experience Investigators

Flourish CX

English - September 29, 2022 09:00 - 25 minutes - 25.7 MB
Management Business Marketing customercentric customerexperience customerfirstleadership customersuccess Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Content Experience Drives Customer Experience with David Hoare, ServiceNow

Next Episode: Product Content: The Unsung Hero of CX

How proactive are you about providing content to your customers to help them along their journey?

Jeannie Walters, Founder and CEO of Experience Investigators, calls content the unsung hero of CX. Jeannie says organizations can create positive micro-moments throughout the customer journey by offering up the knowledge they need, before they have to look for it. Listen in to learn how to properly use content to empower customers.