"Social" Media - Ken Ballin

In this episode, we welcome back Ken Ballin, and delve into the topic of "Social" Media. As Ken explains, various social media platforms have different purposes and serve as powerful tools for expanding businesses in today's technology-driven world. However, he also emphasizes the importance of traditional methods such as hitting the pavement and networking.

We discuss how to effectively use social media to establish a strong online presence, engage with potential clients, and showcase your work. Ken shares his own experiences and offers tips on how to optimize social media platforms such as Facebook, Instagram, and LinkedIn to build a loyal following and generate leads.

In addition, we touch upon the importance of balancing digital marketing strategies with face-to-face interactions and building relationships with clients. Ken shares insights on how to leverage personal connections and establish trust with potential clients to convert them into long-term customers.

If you're looking to take your business to the next level in the digital age, this episode is a must-listen.

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Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.

Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.

The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.