Building Your Brand From The Ground Up: Creating A Unique Experience - Marcos Guerequeta - Local Flooring Group

Floor Academy - Helping flooring, tile and stone contractors own an asset

English - March 17, 2021 07:00 - 1 hour - 45.4 MB
Entrepreneurship Business Management business growth small business entrepreneurship business strategy marketing sales contractor leadership manager flooring Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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This week's guest is Marcos Guerequeta, owner and operator of Local Flooring Group in Saskatoon, Saskatchewan, Canada. Unlike traditional flooring stores, Marcos has revolutionized his business model by importing his own flooring and selling smaller Canadian brands. He encountered some resistance from competitors when he first started carrying major brands, but this only fueled his creativity to develop his own unique brand. His unconventional approach to flooring sales has given him a distinct advantage in the market. Listen in as Marcos discusses how he has branded his store to attract customers.

Local Flooring Group

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