Floor 9
191 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 37 ratingsFloor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.
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Episodes
Episode 155: Apple Vision Pro
March 19, 2024 17:23 - 46 minutes - 87.1 MBThis week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics include: Assessing the Vision Pro launch and initial reception - starting around 0:57 The Lab team’s first impressions of Vision Pro - starting ar...
Episode 154: Outlook 2024 Deep-Dive
February 16, 2024 23:02 - 56 minutes - 106 MBWelcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes: Macro trends in consumer behaviors - starting at 0:42 Life's New Beats - starting at 13:36 The Remixed City - starting at 24:50 The Revenge of the Monoculture - starting at 37:50 The Expanding Experience Economy - starting at 45:48 Make sure to check out the full version of...
Episode 153: CES 2024 Recap
January 26, 2024 06:02 - 56 minutes - 104 MBWelcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab team assembles to recap the biggest trends we spotted at CES 2024, including: How the AI hype manifested on the CES show floors, both the good and the bad (1:05) How the translucent TVs wow'ed the crowd and could be interesting for retail (2:56) How interoperability emerged as a major trend for smart home devices (4:25) How digital health solutions continue to be on-demand and home-centric (1...
Episode 152: 2023 Trend Recap
December 22, 2023 17:54 - 55 minutes - 42.1 MBTo close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months: The rise of generative AI & its impact on creator economy and marketing The “post-streaming wars” reality & the new opportunities in interactive ad formats The shifting social media landscape & the pivot in social commerce The revival of monoculture & the resulting “funflation” on consumer spending The...
Episode 151: 2023 Holiday Shopping Trends
December 01, 2023 22:31 - 27 minutes - 51 MBWelcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas, VP of our Strategy team, and she is joined by two other members of our strategy team, Adam Simon and Katy Geisreiter. In this episode, the trio shared some must-know stats about this year’s holiday shopping trends and consumer behaviors, highlighted their favorite tech-enabled retail holiday campaigns, and debated the effects of funflation and other marco-economic forces o...
Episode 150: Generative AI & Its Impact on Advertising
October 23, 2023 21:50 - 34 minutes - 63.9 MBWelcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and its impact on the ad industry with the help of two brilliant UM thought leaders: James Fox, Global Chief Strategy Officer, and Andrew Littlewood, Global Chief Product Officer. Together with the Lab’s managing director Adam Simon, the trio discussed the state of generative AI, especially in terms of where it is in the Gartner hype cycle, the industry leaders in consumer-facing ...
Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media)
August 10, 2023 21:45 - 32 minutes - 44.5 MBWelcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters most, their study found that 75% of listeners say podcast hosts compared to 15% who say social media influencers. Kara and Edwin shared which po...
Episode 148: Apple WWDC 2023 Recap
June 10, 2023 08:01 - 36 minutes - 68.2 MBIn this episode: What the Lab thinks about Vision Pro, Apple’s first spatial computing device, and its potential impact on media consumption habits. Plus, various other interesting tidbits from Apple’s WWDC event this week, including the unified presence of widgets across OS’s, and Apple’s deliberation omission of generative AI. Floor 9 is a podcast created by the IPG Media Lab to bring you our latest musings and hot takes at the intersection of consumer technology and digital media. In th...
Episode 147: CES 2023 Trend Recap
January 17, 2023 22:49 - 57 minutes - 106 MBWelcome back to Floor 9! As usual, we are kicking off the year with a CES recap episode that features the entire IPG Media Lab team, plus Chad Stoller, Global Chief Innovation Officer of UM Worldwide. Listen now to hear about our team’s thoughts on the biggest trends in digital health, entertainment, mobility, smart home, and vice economy coming out of this year’s CES show floors! If you'd like to learn more about our CES learnings, please check out the Lab's CES content, including an in-d...
Episode 146: Holiday Special - Innovation Gift Exchange
December 16, 2022 00:06 - 34 minutes - 47.8 MBCome one, come all! ‘Tis the season for our annual holiday episode of Floor 9. This year, we’re closing out the year with a not-so-Secret Santa gift exchange featuring co-hosts Ryan and Adam, along with the entire Strategy team here at the Lab — Chelsea, Katy, and Richard. All the gifts given in this episode have ties to one or more of the Innovation Territories that we track throughout the years at the Lab, while also reflecting what we know of each other. So listen now to find out what w...
Episode 145: Holiday Shopping & Streaming Update
November 17, 2022 22:17 - 43 minutes - 60 MBWelcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts Adam and Ryan walk you through the following trends in holiday shopping and recent news from the streaming services: Highlights from recent holiday shopping reports from Insider Intelligence and the Deloitte holiday survey; The looming recession’s impact on holiday shopping (or the lack thereof); Amex’s Small Business Saturday event and how to support SMBs during the holidays;...
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS)
October 13, 2022 20:33 - 36 minutes - 49.7 MBThis week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO of Postie, Paul Tracey, VP of Advisory Services at Matterkind, and Lauren Banks, Brand Marketing Specialist at USPS. Moderated by Ryan Miller, Senior Manager of Partnerships at the Lab, our group of industry insiders dive into the unique capabilities of direct mail as a media channel, dispel some common misconceptions about direct mail among marketers such as addressability and sustainabi...
Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap)
September 09, 2022 20:24 - 28 minutes - 39.6 MBThe Lab team is back on the mic to discuss the latest announcements from Apple. Host and Senior Manager of Partnerships, Ryan is joined by Adam and Katy from our Strategy team to chat about everything Apple unveiled during Wednesday’s “Far Out” event, from the funky Dynamic Island design for the new iPhone 14 Pro to the rugged Apple Watch Ultra with new emergency SOS features, as well as all the brand implications these new products and features will entail. Listen now! As always, you can ...
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)
August 22, 2022 19:44 - 34 minutes - 47.5 MBThis week on Floor 9, we’re delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead, to learn about how the maker of Windows has emerged as the latest heavy-hitting player to join the digital advertising arena. In this episode, we talked about Microsoft’s growing advertising capabilities (many of which were announced at the Microsoft Build 2022 event), the unique ecosystem of services that Microsoft has at its disposal to reac...
Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)
July 26, 2022 18:23 - 30 minutes - 42.3 MBWelcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth discussion about all things metaverse with our SVP, head of strategy, Adam Simon. From where the metaverse currently sits in the hype cycle, to the competitive landscape of the platforms with “metaverse aspirations," to understanding the metaverse as a operating system, Joshua and Adam talk through the various key aspects of this hot-button concept and, more importantly, what ...
Episode 140: Apple’s 2022 WWDC Recap
June 08, 2022 22:05 - 37 minutes - 70.1 MBWelcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC keynote that Apple gave on Monday. From new lock screen UI design to new Apple Wallet features, they chat about how Apple continued to show commitment to creating seamless user experiences, with a newfound emphasis on customization and shared experiences. Innovation-minded brands know that Apple’s WWDC announcements often offer a sneak peek into the future, and we hope this episo...
Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)
June 01, 2022 23:53 - 20 minutes - 38.7 MBThis week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew's Marketing Brew newsletter. Adam Simon, US Head of Innovation at UM, talked with Alyssa about the state of podcast advertising, a booming ad market that is forecast to exceed $2 billion in revenue in 2022. From major growth drivers like Dynamic Ad Insertion (DAI) and programmatics to newer formats beyond host-read ads, Alyssa shared with us her insights on how and why br...
Episode 138: 2022 Google I/O Event Recap
May 17, 2022 16:44 - 20 minutes - 28.4 MBWelcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major announcements from the latest Google I/O developer event, where the search giant announced several brand-friendly features on visual search, voice assistant, digital wallet, data privacy, and more. In addition to these software updates, Adam and Ryan also talk about Google’s hardware news from the event, including the all-new Pixel Watch and a pair of AR glasses that Google subtly showca...
Episode. 138: 2022 Google I/O Event Recap
May 17, 2022 16:44 - 20 minutes - 28.4 MBWelcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major announcements from the latest Google I/O developer event, where the search giant announced several brand-friendly features on visual search, voice assistant, digital wallet, data privacy, and more. In addition to these software updates, Adam and Ryan also talk about Google’s hardware news from the event, including the all-new Pixel Watch and a pair of AR glasses that Google subtly showca...
Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB)
May 12, 2022 23:26 - 23 minutes - 33.1 MBFor this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and Chris Bruderle, Vice President of Research & Analytics at IAB, about the insights on social commerce from their brilliant annual Brand Disruption report. Together with your host Ryan Miller, we discussed the rise of direct brands and storeless commerce, how social media has become the new TV, the role of micro- and nano-influencers in social commerce, and the best practices for brands to ...
Episode 136: What Marketers Should Know about Snap Partner Summit 2022
May 02, 2022 22:08 - 24 minutes - 45.9 MBFloor 9 is back with a special post-event recap episode! Co-hosts Adam Simon and Ryan Miller are joined by Chelsea Freitas, our VP of Strategy & Innovation, to discuss the 2022 Snap Partner Summit. Listen now to hear our thoughts on the new creator tools and brand-friendly features that the Snapchat parent company announced during its annual media event, in addition to some brand suggestions on how to utilize AR to deliver brand value, today and tomorrow. If you enjoyed the episode, please ...
Episode 135: Brand Safety and Responsibility in Times of War
March 24, 2022 17:14 - 20 minutes - 37.6 MBWelcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident expert on online safety, about how companies are taking actions against Russia in response to its invasion of Ukraine. Many international companies, including big tech companies, have paused marketing operations in Russia, or pulled out of the market entirely. Adam Simon, UM’s U.S. head of Innovation, talked with Arielle about how brands are thinking about brand safety in r...
Episode 134: Apple Event Recap & Metaverse News
March 11, 2022 01:21 - 27 minutes - 50.9 MBWelcome back to another new episode of Floor 9. This week, co-host Ryan Miller and Adam Simon are back on the mic to share their hot takes on the latest Apple event that took place on Tuesday, including our thoughts on Apple’s content strategy and its MLB content deal, its 5G approach, and its pursuit of faster, better CPU chips with Apple Silicon. In addition, they also talked about some latest news of brands in metaverse and web3, including: American Eagle Debuts on Roblox via Role-playin...
Episode 133: Outlook 2022 Trends, Part 2
February 09, 2022 22:57 - 27 minutes - 51.8 MBEpisode 133 — Outlook 2022 Trends: Embracing Entropy, Part 2 Welcome back to Floor 9! In this episode, the Lab’s strategy team will continue to walk you through the remaining two trends in our Outlook 2022 report: The Multiplayer Internet, and The Great Escape. Co-hosts Ryan and Adam will be joined by Richard Yao to chat about things like: what our increased sense of online “presence” can unlock new types of digital experiences What “time-shifted togetherness” means and why brands can lev...
Episode 132: Outlook 2022 Trends, Part 1
February 01, 2022 23:07 - 30 minutes - 56.8 MBWelcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like: what "hyperobjects" are and why they matter to everyone why the only common theme of the 2020’s will be entropy and what that means for brands ...
Episode 131: CES 2022 Trend Recap (with the entire Lab team!)
January 12, 2022 00:27 - 1 hour - 149 MBThe Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped the most interesting trends and discoveries from this year’s show floors, including: Ben Hone talks about the key cross-category trends from CES - starts at 0:25 Chelsea Freitas explains how CES vendors are responding to the at-home economy - starts at 14:56 Adam Simon walks us through the ne...
Episode 130: Ghosts of Outlook’s Past (2021 Holiday Special)
December 17, 2021 04:00 - 57 minutes - 78.4 MBJoin us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM’s Global Chief Innovation Officer, Chad Stoller, we bring you a special edition of a drafting game, in which we look back on the previous annual Outlook trend reports from the Lab to draft the all-star innovation trends. Competing with each other, Chad, Adam, and Scott pick their favorite Outlook trends from years past in three categories — tech, media, and culture — and discuss why they are still r...
Episode 129: NFTs, DeFi, and Barbados (featuring Kenton Langstroth)
December 03, 2021 04:00 - 23 minutes - 32.4 MBIn this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all about how the DeFi movement impacted the personal investing space and changed investor mindset. Before the conversation, you will hear co-hosts Adam and Scott having a lively discussion about the latest news in the world of NFTs, the metaverse, and, funnily enough, Barbados, including: Infinite Objects is creating a way for NBA Top Shot collectors to display...
Episode 128: The Metaverse Competitive Landscape
November 12, 2021 04:00 - 32 minutes - 44.1 MBIn this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the current competitive landscape that is shaping up for the metaverse. Following Facebook’s splashy rebranding as Meta, Adam and Scott discuss Facebook motivations behind its newfound metaverse ambitions, why the metaverse adoption may start on the enterprise front, how Microsoft and Apple are positioning themselves for the metaverse, and capping it off with a rough timeline estimate how when we’d...
Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau)
October 29, 2021 02:00 - 31 minutes - 43.1 MBIn this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan Miller, Scott interviewed Gabe on topics such as what made TikTok so popular, what’s the best strategy for brands to engage with TikTok’s vibrant communities, and how brands can identify the right creators to work with. Gabe also recapped the key announcements from the TikTok World event, with an ...
Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Garcia)
October 15, 2021 02:00 - 27 minutes - 37.1 MBIn this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Garcia, Chief Privacy Officer at UM Worldwide, about the latest news on the consumer privacy debate. As always, Arielle shared some great insights into this important topic, including how the new privacy settings in the new iOS 15 are accelerating the arrival of a cookieless future, why there is a need for a set of global privacy control standards at the browser level, and w...
Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more
September 17, 2021 03:00 - 34 minutes - 63.1 MBOn Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple’s announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace big-screen phones, why computational photography is important for the creator economy, and how Apple’s approach towards the fitness markets diffe...
Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner)
September 10, 2021 03:17 - 51 minutes - 71.2 MBThis week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion about the future of the movie business, particularly around the implications of a diminishing theatrical window, and the lack of new IP originate...
Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping
August 27, 2021 04:17 - 25 minutes - 34.8 MBThis week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy; and TikTok’s extended partnership with Shopify and what it means for the U.S. social commerce landscape. In addition, the MAGNA team shares their latest data on time spent with sports cont...
Episode 122: News on the Metaverse, NFTs, and FinTech
August 13, 2021 15:26 - 30 minutes - 42.4 MBThis week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe’s new Payment Links product, and more. Plus, learn about what “cheugy” means by referring to this alignment chart. You can find Adam and Scott on Twitter...
Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)
July 30, 2021 02:00 - 23 minutes - 32.8 MBThis week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowitz, the host of Five, on the great potential AR has in mobile marketing, which 5G is set to supercharge. As part of the recent Mobile Marketing Association (MMA) Impact Conference, Scott linked up with Jake to talk about AR’s main use cases in marketing today, how marketers can decide if AR is a g...
Episode 120: The "Turducken" Future of Social Media
July 16, 2021 03:00 - 41 minutes - 57.3 MBThis week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future. Check out Richard’s article on this topic if you like what you hear and want to read more about the de...
Episode 120 - The "Turducken" Future of Social Media
July 16, 2021 03:00 - 41 minutes - 57.3 MBThis week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future. Check out Richard’s article on this topic if you like what you hear and want to read more about the de...
Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More
July 02, 2021 03:00 - 22 minutes - 30.4 MBThis week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 2023, the recent rise of privacy-minded search engines, TikTok’s new mini-app feature Jump, Facebook Shop updates, and Shopify opening Shop Pay to all Facebook Shop and Google merchants. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what yo...
Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)
June 18, 2021 03:00 - 38 minutes - 52.3 MBThis week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the brand-friendly AR features that Snap announced at its Partner Summit, how AR is transitioning from a “toy” to a “tool” that can help brands deliver deeply personal experiences, and AR’s expanding role in the consumer journey. We also discuss the computing paradigm shift that AR is set to bring, and w...
Episode 117: Highlights from Apple WWDC 2021
June 08, 2021 23:09 - 45 minutes - 62.4 MBThis week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple’s Health and Wallet apps, Apple unleashed a barrage of upcoming features. Some of these features have clear implications for brand marketers, while others may impact user behaviors that marketers need to heed. As usual, we are here to help you decode this jam-packed keynote and better understand what these new fea...
Episode 116: Facebook F8 Event Recap
June 04, 2021 16:34 - 28 minutes - 39.7 MBThis week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, and more. Before that, they discuss the latest news in media and tech, which includes Amazon buying MGM, HBO Max’s ad-supported tier, and Instagram’s new “Drop” shopping section. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, pleas...
Episode 115: Decoding Snapchat’s AR Platform Ambition
May 21, 2021 20:47 - 32 minutes - 44.3 MBWelcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break down the various new AR features Snapchat announced, especially the ones with social commerce and other brand implications. They also discuss how Snapchat is courting creators and brand partners to help it transform its app into a brand-friendly AR platform. For all brands interested in exploring ...
Episode 114: Google I/O Event Recap
May 21, 2021 03:00 - 53 minutes - 73.5 MBGoogle kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software services, including new features coming to Google apps, Android 12, and a revamped Wear OS. This episode is a live recording of a Twitter Spaces session that we did on Wednesday morning, where Adam and Scott discussed the new Google Shopping features, new business-friendly features in Maps and...
Episode 113: Tesla stops taking bitcoin, TikTok takes on LinkedIn, Google vs. Roku, and more
May 14, 2021 03:00 - 18 minutes - 9.11 MBThis week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: Tesla removes Bitcoin payment option over energy use concerns [Electrek] TikTok Begins Testing In-App Shopping to Challenge Facebook [Bloomberg] TikTok launching jobs service for Gen Z [Axios] Google goes nuclear against Roku by adding YouTube TV to the main YouTube app [The Verge] Snap to launch a new Creator Marketplace this month, initially focused on Lens Creator...
Episode 112: Twitter buys Scroll, Facebook Neighborhoods, the Crazy Rise of Dogecoin, and More
May 07, 2021 03:00 - 24 minutes - 33.5 MBWelcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibling agency Magna Global, we will bring you some interesting stats in media and advertising sourced by Magna every week, all under a minute! Be sure to check it out! News stories discussed in this episode include: Twitter buying Scroll to boost its subscription services [The Verge] YouTube rolli...
Episode 111: Clubhouse Competitors, Amazon Retail Innovations, and More
April 23, 2021 03:00 - 18 minutes - 25.4 MBThis week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Facebook and Reddit to take on Clubhouse, Amazon’s latest roll-out of retail technologies in Whole Foods and a hair salon, as well as some update on Sony’s streaming strategies, signaled by its latest deal with Disney. Check here for a recap on this week’s Apple Event. Take part in our Membership March referral program to share your love for Floor 9 and win...
Episode 110: NFTs, DAOs, and Web3 (Ft. Shawn Cheng from ConsenSys Mesh)
April 16, 2021 03:00 - 27 minutes - 37.9 MBThis week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3, a decentralized internet where users are also owners. Shawn is a partner at ConsenSys Mesh, an Ethereum investment and research firm, so he has some great first-hand insights into the world of NFTs, DAOs, and social tokens. Chad Stoller, UM’s Global Chief Innovation Officer, also makes a guest appearance in this episode. Listen now to learn about how b...
Episode 109: Meme Culture Deep-Dive (Ft. Alan Schaaf & Jake Tapleshay from Imgur)
April 10, 2021 01:00 - 37 minutes - 50.9 MBThis week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can better tap into viral memes, to meme’s real-world impact, this episode is a fun deep dive into memes and what they mean for digital culture and marketing. As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Facebook’s Clubhouse competitor, Cl...
Episode 108: NFTs for Building Fandom (Ft. Caty Tedman from Dapper Labs)
April 02, 2021 03:00 - 36 minutes - 49.5 MBWe're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect, and how Top Shot strives to create NBA moments from a fan-first perspective. If you want to learn more about how brands can leverage NFTs to eng...