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S2E26: Ryan Shupak of Jiffy on finding early customers
Float or Founder: Toronto Startup Business Stories
English - November 30, 2020 05:00 - 16 minutes - 11.6 MBBusiness Technology founder ceo startup entrepreneur business leader tech toronto canada investor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2E25: Shawna Stewart of PostBeyond on people and policies
Next Episode: S2E26: Ryan Shupak of Jiffy on finding early customers
Ryan Shupak is the co-founder of Jiffy, a service that allows you to get on-demand contractors to your home. Building a marketplace always comes with its own set of challenges. The supply side, the contractors, are already doing the work so building up this marketplace was a bit easier and more unique than others.
The early day grind of getting sign ups took this former investment banker and his co-founders door-to-door. Scaling and finding early customers happened through all types of channels: Facebook groups, emailing potential users from people they knew, encouraging word-of-mouth marketing with yard signs, and more.
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