S2E18: Zoe Share of Schmooz Media on not being self-serving on social
Float or Founder: Toronto Startup Business Stories
English - September 28, 2020 04:00 - 19 minutes - 13.3 MBBusiness Technology founder ceo startup entrepreneur business leader tech toronto canada investor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2E17: Charles Bennett of Triella on digital security
Social media marketing is a necessary component of every company. Zoe saw this a few years back when she started her agency Schmooz at a time when many didn't see social media as a serious pursuit. Zoe offers her insights on how important social media is to provide value and connect with the human side of brands, especially during COVID and Black Lives Matter. She also discusses the recent charitable children's book she has released alongside Gabriella Rackoff: ABC Stay Home With Me.
As per Zoe, "You create a legacy in every action you take [on social media]." You need to align your social goals with your company values. Provide value and don't be entirely self-serving."
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