Utilizing Technology to Solve Business Problems w/ Adam Polansky
Making the Fan
English - January 25, 2021 21:00 - 1 hour - 43.2 MB - ★★★★★ - 38 ratingsBusiness Sports customer experience sports business fan experience employee engagement corporate culture revenue generation consumer insights operations sportsbiz consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In today's episode, KG and David chat with Adam Polansky, the Group Director of Innovation at Octagon, a one of the world's biggest sports marketing agencies.
They discuss how we can use technology to innovate and ultimately create better experiences for fans and employees.
Show Notes:
(3:55) What is Octagon? How does the Innovation team fit within the organization structure?
(5:40) What is innovation? How does Octagon define it?
(7:20) The meaning of fandom and sharing that with Octagon’s clients
(10:25) Creating the spiritual home for fans
(13:20) Capitalizing on the intersection of sports and technology
(16:20) Octagon in Action - Bringing the Home Depot’s College Game Day sponsorship to life during the 2020 football season
(18:40) Behind the scenes - Octagon’s brainstorming sessions
(23:45) Lifestyle Marketing - from inception to rollout
(28:28) The “non-sexy” side of problem solving
(32:45) How might we create something new with virtual capabilities?
(39:50) If we repurpose something from the past, is that innovative?
(42:15) Zoe Scaman’s “The Rollout” - Capitalizing on an existing event for a virtual experience
(44:20) The innovation waiting to be brought to life
(46:25) Selling the pitch - getting companies to push the boundaries
(51:34) The art of interactive storytelling
(55:44) The top technologies driving innovation
Referenced During the Show:
Dallas Mavericks' "Rollup"
Ghostbusters Experience at Madame Tussauds
Where to Reach Adam:
LinkedIn: linkedin.com/in/aspolansky
Twitter: a_polansk
https://www.octagon.com/
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay