Trusted Strategic Advisors in College Athletics w/ Dan Gale and Tim Rebich
Making the Fan
English - June 30, 2021 12:00 - 1 hour - 46.8 MB - ★★★★★ - 38 ratingsBusiness Sports customer experience sports business fan experience employee engagement corporate culture revenue generation consumer insights operations sportsbiz consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For our second Flip the Switch Live episode, we are joined by Dan Gale of Leona Marketing Group and Tim Rebich of Varsity Partners. Sharing their perspectives as third-parties in the college athletics space, this episode is more idea-based than best practices focused. Dan, Tim and David forecast where college athletics is headed and the impacts NIL and multimedia sponsorship will have on the industry.
Show Notes
10:28 - Introducing Dan Gale and Tim Rebich
17:09 - Embracing NIL and Fair Market Value
22:49 - Creating Endemic Brand Experiences
28:08 - Changing Landscape for Multimedia Rights
36:31 - Brand Loyalty and Brand Value Alignment
40:13 - Redefining Corporate Sponsorship Assets
49:57 - Building Trust as a Third-Party Operator
56:32 - Shifting Mindsets in College Athletics
1:01:43 - Parting Advice
----
Connect with Dan on LinkedIn
Follow Dan on Twitter
Visit Leona Marketing Group's Website
Connect with Tim on LinkedIn
Follow Tim on Twitter
Follow Varsity Partners
Want more from EngageMint? Subscribe to our newsletters at https://engagemintpartners.com/newsletters
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay