The Simple Science Behind Successful Marketing Strategies w/ Phill Agnew

Making the Fan

English - August 08, 2022 09:00 - 53 minutes - 37.1 MB - ★★★★★ - 38 ratings
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Previous Episode: Reframing Retreats & Resetting Your Operation w/ David Millay and Katie Rudy

Next Episode: How to Incite Loyalty and Increase Customer Retention w/ Ed Frame

Today’s guest is Phill Agnew, a senior product marketing manager at Buffer. After struggling as a marketer in his early career, Phill discovered behavioral science and started applying psychology principles to improve his work. From distinctiveness, social proof, primacy effect and framing, Phill developed the Science of Marketing course and The Nudge Marketing Podcast to help others understand how to boost their marketing strategy.

This episode explores key strategies to apply in each of the sales funnel phases - awareness, consideration, acquisition and retention.

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Show Notes

2:42 Breaking Down the Nudge Marketing Podcast

5:08 The Framework to the Science of Marketing Course

6:58 Awareness and Countering the Sea of Sameness

13:23 Consideration and Social Proof

16:37 The Scarcity Impact

23:19 Reciprocation in Acquisition

31:59 Choice Overload and Simplifying Decision-Making

39:19 The Pratfall Effect and Highlighting Your Flaws

47:30 The Replication Crisis

49:57 Phill’s Parting Advice on Consumer Psychology