The Secret Strategy Disney Uses to Create Fans

Making the Fan

English - April 03, 2024 20:00 - 9 minutes - 6.54 MB - ★★★★★ - 38 ratings
Business Sports customer experience sports business fan experience employee engagement corporate culture revenue generation consumer insights operations sportsbiz consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Never Lose an Employee Again w/ Joey Coleman

Next Episode: Portals: The Best Tool to Reduce Friction in Your Customer Journey

Episode 001: An introduction to the show Making the Fan w/ David Millay.

A show where we explore how brands turn casual customers into faithful fans, and employees into evangelists.

David shares his experience going through Traditions, Disney's 8-hour, new employee onboarding course, and unpacks how Disney uses Traditions to create emotional connections with employees.

This episode serves as a preview of future episodes, discussing who the show is for and the problem it seeks to solve. Helping culturally curious marketers and operators turn casual customers into faithful fans.

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