Storytelling and Personifying a Brand Voice w/ Amie Kiehn
Making the Fan
English - March 16, 2022 11:00 - 54 minutes - 37.5 MB - ★★★★★ - 38 ratingsBusiness Sports customer experience sports business fan experience employee engagement corporate culture revenue generation consumer insights operations sportsbiz consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we are joined by Amie Kiehn, Social Leader and Head of Community for Gondola. During Amie’s time with the Carolina Panthers, she cultivated a brand personality across their social media platforms with a voice known for its wit and snark. Rather than just focusing on events, Amie and her team connected with fans by listening to the community and experimenting with creative content and comments on other viral posts.
We cover everything from brand personas, content calendars (or lack thereof), understanding the creative process and "work-life balance."
Show Notes
3:56 Punking Her Way Into Social Media
8:31 Humanizing the Panthers’ Social Voice
13:16 Prioritizing Social Content and Saying No
17:15 What Content Calendar?
19:49 Just Try It!
32:43 Misunderstood Aspects of the Creative World
35:08 Content Creators are Your Brand Ambassadors
40:28 That Elusive “Work-Life Balance”
46:32 Parting Advice: Managing Creatives
For more on info on topics covered in this show:
Carolina Panthers social media (Facebook | Twitter | Instagram | YouTube | TikTok)
Gondola - Show Off the Content You Make
Connect with Amie on Twitter | LinkedIn
Shout out to Neil Larson, Detroit Lions (Twitter | LinkedIn)
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay