Harnessing the True Power of Community in Your Fanbase w/ Christina Garnett
Making the Fan
English - April 04, 2022 11:00 - 54 minutes - 37.2 MB - ★★★★★ - 38 ratingsBusiness Sports customer experience sports business fan experience employee engagement corporate culture revenue generation consumer insights operations sportsbiz consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The power of community emerges when companies embrace the directional relationship members form not just with their brand, but with other members. In this episode, Christina Garnett, senior marketing manager for offline community and advocacy at HubSpot, joins David to talk about the magic of tapping into common passions and making your fans the hero of the story.
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Show Notes
2:21 Community vs. Audience
4:47 The Road to HubSpot
8:59 Gleaning Community Insights from Gary V
11:54 Bored Ape’s Country Club
13:59 The HubFans Community
15:20 The Hierarchy of Community Needs
18:44 Showing Raw Emotions
24:29 Categorizing and Rewarding HubSpot Fans
27:38 HubSpot Inbound Correspondents
31:48 Turning Internal Needs into External Opportunities
35:26 Bringing Your Fans Closer
39:41 Magic of Social Listening
43:14 The Little Moments That Matter
44:14 Ask Your Fans What They Want
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For more about topics covered in this episode:
HubSpot CRM Platform
HubFans: HubSpot’s Advocacy Program
Christina’s Hierarchy of Community Needs
Connect with Christina on Twitter