Driving Change through AR, VR and Human-Centered Design w/ Steven King
Making the Fan
English - February 28, 2023 10:00 - 55 minutes - 38.1 MB - ★★★★★ - 38 ratingsBusiness Sports customer experience sports business fan experience employee engagement corporate culture revenue generation consumer insights operations sportsbiz consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Augmented reality and virtual reality are transforming both the in-venue and at-home viewing experience. To understand how to incorporate these emerging technologies, we sat down with Steven King, founder and Chief Innovation Officer of University of North Carolina’s Blue Sky Innovation lab. King’s work is rooted in human-centered design and this episode hits on some of the latest projects coming out of the lab and how to effectively use human-centered design for brainstorming and change management.
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2:42 “Time Space” Storytelling at The Washington Post
4:32 Human-Centered Design Methodology
10:54 Testing Before Investing
12:25 Change Has to Be Exponentially Better
17:40 Bridging In-Venue and At-Home Viewing
21:36 HoloLens Headsets
25:35 The NBA is Missing the Mark on VR Viewing
30:37 Change Management and Defining Success
35:53 Leadership’s Impact on Creativity
42:14 Key Organizational Players in Driving Change
46:53 Misconceptions
48:13 Learning About New Trends
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For more information on topics covered in this episode, check out:
UNC’s Blue Sky Innovation lab: Website | LinkedIn
Connect with Steven on LinkedIn
Steven’s Go To Sources
On Steven’s bookshelf
The Ride of a Lifetime by Bob Iger
Shoe Dog by Phil Knight
Free to Focus by Michael Hyatt
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
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