College Leaders | Speaking the Fans' Love Language w/ Jamie Pollard
Making the Fan
English - October 14, 2021 11:00 - 51 minutes - 35.7 MB - ★★★★★ - 38 ratingsBusiness Sports customer experience sports business fan experience employee engagement corporate culture revenue generation consumer insights operations sportsbiz consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week we're joined by Jamie Pollard, Director of Athletics at Iowa State University. Since his arrival in 2005, he has re-imagined almost every facet of the department, leading the Cyclones to records in attendance and ticket sales and academic scores and some of their highest finishes in the Learfield Directors' Cup. His leadership extends throughout the industry as he was recently named NACDA President of the Year for 2021-22. In this episode, Jamie and David break down how Iowa State approaches its fan experience by "speaking the fans' love language" and Jamie's entrepreneur-like leadership mentality.
Show Notes
2:31 Breaking the Football Season Ticket Record
3:53 Building a “Fans First” Experience at Jack Trice Stadium
7:13 Identifying What Fits Your Fan Base
15:53 The Role of NACDA and NACDA President
24:20 Opportunities for the new Big 12
28:50 Leaders Who’ve Impacted Jamie
32:03 Managing Work / Life Priorities
36:17 High Points and Low Points as a Leader
39:03 Learning from an Apparent Failure
42:18 Thinking Like an Entrepreneur
45:42 Creating Impactful Meetings
47:56 Empowering Your Staff - 50/50 Decision Making
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Connect with Jamie via email or follow him on Twitter
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