Capitalizing on New Tech to Transform Fan Engagement w/ John Kosner
Making the Fan
English - July 26, 2021 11:00 - 57 minutes - 39.8 MB - ★★★★★ - 38 ratingsBusiness Sports customer experience sports business fan experience employee engagement corporate culture revenue generation consumer insights operations sportsbiz consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In our latest podcast, David sits down with John Kosner. After 20 years at ESPN, where he transformed its digital media strategy, John co-founded Micromanagement Ventures with former NBA Commissioner David Stern. John currently leads Kosner Media, where he invests in and advises sports tech companies focused on sports media, sports betting and gambling and player development.
This episode covers all things sports tech, truth speaking and leadership and the future of sports broadcasting.
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Show Notes
(4:00) Forming Micromanagement Ventures with David Stern
(15:04) Importance of Humor in the Workplace
(18:11) Assembling the Right Team Around the Right Purpose
(21:51) Trust is the Essence of Every Human Relationship
(25:35) The NBA Trade Machine and Taking ESPN Digital
(32:35) Learn from TikTok, Instagram and Twitch
(34:53) Static Personalization vs. Modern Personalization
(36:55) John’s Advisory Work
(43:34) The Adrenaline Factor in Viewing Sports
(50:32) Overcoming Complacency
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For more information on the topics covered this episode:
Innovator’s Dilemma by Clayton Christianson
The Adrenaline Factor by John Kosner
Check out more from Kosner Media
Connect with John on Twitter or LinkedIn
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Today’s episode was sponsored by CheckdIn. Delivering training digitally to better equip your staff for game day.
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