$208k for a LeBron replay? NFTs Explained

Making the Fan

English - March 31, 2021 20:00 - 47 minutes - 32.8 MB - ★★★★★ - 38 ratings
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Previous Episode: How Fandom is Evolving w/ Zoe Scaman

Next Episode: Finding The Right Sponsorships for YOUR fans w/ Rob Temple and Rick Jones

Our guest today is Jesse Schwarz, who set an NBA Top Shot record earlier this year, paying $208k for a replay of a LeBron James dunk. If that makes no sense to you, don't worry, we've got you covered in this episode.

Today's episode is a little out of the ordinary, where we dive deep into non-fungible tokens (NFTs). NFTs have been all the rage in 2021, but if you still don't understand them, Jesse and I try to break it down in this episode. It's not your standard explanation of NFTs, as we try to unpack how you and your sports & entertainment organization can use NFTs to drive more revenue and deeper engage your fans.

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