2. How Emotional Connections Lead to Economic Outcomes w/ Drew Martin

Guest: 
Drew Martin, Executive Senior Associate Athletics Director for External Affairs, University of Texas Athletics. 

Drew and David dive deep into the University of Texas's refreshed approach to football gameday. Focused on creating emotional connections for fans, Texas created pregame-mega festivities Bevo Blvd and Longhorn City Limits in 2018 to great praise from the fan-base. By creating new gameday experiences, Drew and his team are beginning to change fan behaviors, providing more reasons for a typically late-arriving fan base to show up to campus earlier and engage with their brand for a longer period of time. Drew goes behind the scenes to talk about how certain deals were made, how they worked on changing the mindset internally within the athletics department, and the impact these customer-focused changes are having on the bottom line.