Flip the Switch

Episode 79 - Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater

May 10, 2021 15:43 - 1 hour - 1.3 GB Video

Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater is radically redefining the way water is delivered, distributed, and consumed with his mission to put an end to single-use water bottles. In this episode, the industry disruptor, thought leader, and long-time client of Power Digital sits down with our Founder and CEO, Grayson Lafrenz, to discuss the evolution of the brand that’s at the epicenter of the sustainable movement, marketing tactics have proven conducive to the brand’s growth, dis...

Episode 78 - Matthias Metternich, Cofounder and CEO of Art of Sport

January 28, 2021 10:00 - 1 hour - 1.8 GB Video

Matthias Metternich, Cofounder and CEO of Art of Sport, joins Grayson Lafrenz, CEO of Power Digital Marketing, to discuss a multi-faceted and omni-channel approach to business growth. Matthias is an accomplished entrepreneur and has a unique history that has prepared him exceedingly well for the business world. Tune in to listen to his perspective on building Art of Sport from the ground up with partners like Kobe Bryant, Brian Lee, and James Harden through a balancing act of D2C, brick and ...

Episode 77 - Namita Gupta, Brand Partnerships at Pinterest

December 03, 2020 17:27 - 40 minutes - 65.5 MB

In this episode of FTS, we have a heart to heart with Namita Gupta and discuss her career experience at the intersection of fashion and technology. Currently managing Brand Partnerships for Pinterest, she shares her journey rising to the top within a hyper-competitive industry, and previews the upcoming launch of her new apparel brand, humble co. Namita discusses how she has opened up her universe by sticking to her values, staying humble and practicing kindness, investing in relationships, ...

Episode 76 - Alexia Brue

November 19, 2020 14:00 - 53 minutes - 81.4 MB

Alexia Brue saw the wellness trend coming long before matcha lattes and weighted blankets were mainstream. After spending years working as a wellness and travel journalist, Alexia saw a need for actionable information and resources on the emerging trends in fitness, beauty, and the wellness lifestyle. Finally, she made a bold move and cofounded Well + Good, the trusted and famously trendsetting wellness media company. Starting with almost nothing, she and her partner, Melisse Gelula, bootstr...

Episode 75 - Larry Kahn

November 12, 2020 16:36 - 51 minutes - 512 MB Video

On this episode of Flip The Switch, Covet PR founder Sara Brooks *virtually* sits down with Larry Kahn, founder and managing partner at Beechwood Capital, a Boston-based investment group that identifies and invests in growth stage companies. For the past decade, Larry’s been the guy every CPG founder wants to work with. Sara and Larry talk common traits among top founders, the recipe for scaling successfully, and the key ingredients for a strong pitch. Larry reveals what is required to ta...

Episode 74 - Neal Bloom

September 13, 2020 19:51 - 55 minutes - 85.1 MB

Top 5 Things to Know About Neal Bloom 1. He launched 84 astronauts into space while working on the Space Shuttle program 2. He is an ENTJ and High Influencer on the DISC survey 3. He has run over 62 miles at once (not all enthusiastically) 4. He only accepts blind LinkedIn invites if there is a personal message written 5. You can see the companies he has directly invested in at nbloom.me

Episode 73 - Mike Kitts of the Golden State Warriors

August 11, 2020 16:26 - 43 minutes - 462 MB Video

Mike Kitts is coming up on his 9th season with the Golden State Warriors organization, his 4th season as senior vice president of corporate partnerships. In his current role, Kitts has oversight of the Warriors’ sales, development, and insight teams, where he is charged with driving new sales and renewals of existing partners. Watch on YouTube: https://youtu.be/dXdM6pkUpTQ

Episode 72 - Pura Vida

July 27, 2020 16:34 - 37 minutes - 366 MB Video

In this interview Paul from Pura Vida and Grayson cover: 1) Covid-19 curveballs for Pura Vida and consumer brands... 2) KPIs and Leading Indicators - what you should measure and also the wrong metrics that can cause problems if over optimized against... 3) Partnerships and the Importance of Talent Diversity... 4) What the future might hold for Paul and his entrepreneur journey and some brands he loves including two of my favorite in cuts clothing and blenders eyewear Hope you enjoy...

Episode 71 - James Brennan

July 20, 2020 16:38 - 54 minutes - 980 MB Video

Talking Growth with James Brennan, Co-Founder of Suja Juice, Enlightened Hospitality Group, Kopari Beauty and so much more! James is a legend in the San Diego entrepreneurial community and Grayson and James talk about all things Growth including: Opportunity in this Chaotic Time or as James would say “Its total chaos and the opportunities are endless” How James has successfully build and exited companies across so many industries and business models and how these exits are like trophi...

Episode 70 - The DuFords

May 08, 2019 17:29 - 49 minutes - 69.6 MB

The guys sit down with Craig and Kelly DuFord; a husband & wife who are also business partners at DuFord Law Group - a business law firm focusing on a higher degree of transparency & collaboration with their clients. Their philosophy is that the proper representation should be accessible to all businesses - not just the top 1% of businesses that can afford it. We talk to them about their entrepreneurial spirit, and how their experience in starting their business has translated into their day...

Episode 69 - Quinn Early

March 11, 2019 16:20 - 39 minutes - 73.8 MB

Today we interviewed Quinn Early. He played in the NFL for 12 years and is now a stuntman for actors like Will Smith and TV shows like SWAT. A man of many talents, he recently published this book called Bryant Acres : A love story about the antebellum south. Quinn’s Mom, Ann Early, wrote the book and all the proceeds go to the Alzehiemers Association in her memory. We’re excited to bring you one of the most unique interviews we have ever had...

Episode 68 - Ryan Berman Pt. 3

January 28, 2019 12:00 - 39 minutes - 74.8 MB

The guys kick off the new year with our first 3-peat guest, author, entrepreneur, and speaker Mr. Ryan Berman. Since the last time we spoke, he has released his long-awaited book Return on Courage. We talk about the mission of the book, the process of having written it, and the impact he thinks it will have on businesses and individuals alike.

Episode 67 - Marketing

January 02, 2019 20:21 - 59 minutes - 111 MB

We present pt. 2 of our “Best of 2018” moments with the Marketing edition. We strung together the top interviews and segments including: Nicole Pereira (Ep. 27), Summer Felix (Ep. 37), Charlie Ninnegar (Ep. 43), David Brickley (Ep. 39), and Devin Kostrzewski (Ep. 61). If you enjoyed these clips, go back and listen to the full interviews.

Episode 66 - Entrepreneurs

January 02, 2019 20:16 - 1 hour - 115 MB

We present pt. 1 of our “Best of 2018” moments starting with the Entrepreneurial edition. We strung together the top interviews and segments including: Alex Sismanis (Ep. 30), Matt Garrett (Ep. 49), David Walker (Ep. 53), Derek Shebby (Ep. 50), Nick Barshick (Ep. 44), and Alex Bates (Ep. 56). Stay tuned for pt. 2 the Marketing edition and if you enjoyed these clips, go back and listen to the full interviews.

Episode 65 - 2019 Internet Marketing Goals

January 02, 2019 17:35 - 36 minutes - 66.1 MB

We are wrapping up 2018 by talking about our goals for 2019 as marketers. With the constantly changing playing field - internet marketing has become all about keeping up with where traffic is flowing and how to reach that audience correctly. We talk with experts out of the SEO, Paid Media, Social Media, Web Dev & Content Depts to get their take on where 2019 will take us.

Episode 64 - Influencer Marketing

December 21, 2018 18:38 - 26 minutes - 47.5 MB

Today the guys sit down with Sam and Makenna from Power Digital to talk through the current state of influencer marketing, how to become and influencer, and why companies see it as a huge benefit nowadays. Please excuse the audio, we were on the road!

Episode 63 - Workplace Efficiency

December 21, 2018 18:36 - 39 minutes - 74.3 MB

The popular video game Fortnite is facing lawsuits and allegations over stealing celebrity dance moves, and Facebook drops the ball again finding themselves in hot water with Washington DC...again. Our main discussion revolves around tools and tricks for being as efficient as possible in the workplace - something everyone should think about going into the new year. And we wrap up with our favorite segment - a minute with Musk.

Episode 62 - Matt Bruhin

December 14, 2018 18:45 - 44 minutes - 83.6 MB

We have the CEO and Founder of Apex Recovery Rehab, Matt Bruhin, sit down with us to discuss the ever-changing landscape of drug addiction and what it's like running a rehab in the 21st century. Matt is a licensed addiction therapist and doctor of addiction psychology with a passion for helping those in need. We chatted about progressive treatments that are being used instead of the 12 step program and the opioid epidemic.

Episode 61 - Devin Kostrzewski

December 07, 2018 21:53 - 41 minutes - 78.4 MB

Today, on Flip the Switch - we dive deep into the world SEO link building with Devin Cochefski - Founder and CEO of authority builders. We talk about what link building is, the role it plays, how it has progressed over the last 10+ years, and how you can capitalize on it as a business owner. If you’re trying to get the most out of your organic footprint online, this is the episode for you.

Episode 60 - Ora Organic

December 05, 2018 18:49 - 39 minutes - 74.7 MB

We sit down with Will Smelko and Erica Bryers - co-founders of Ora Organic; a Shark Tank company that creates plant-based vegan supplements that actually taste good. The company is growing like crazy, so we sit down with them and try to understand what is making them stand out so much in their industry. If you’re passionate about personal health and entrepreneurship, this is the episode for you.

Episode 59 - Trends for 2019

November 30, 2018 18:33 - 34 minutes - 65.1 MB

We are wrapping up 2018 with a conversation about what is to come in 2019 for us as marketers and you as business owners. We talk futuristic website development, the direction, and importance of having an impactful design, and how to measure your multi-channel efforts in a way that actually informs you about your bottom line. If you want to gear up for a big 2019, this is the episode for you. Let’s get into it.

Episode 58 - Podcasting Boom

November 29, 2018 04:03 - 37 minutes - 70.7 MB

The guys are back after a hectic Black Friday Weekend to talk about the current state of podcasting and how big the medium has gotten. We cover the numbers of podcast listens vs radio and what we can expect from podcasting in 2019. In News and Trends we discuss Paramount teaming up with Netflix, Apple teaming up with a24, & how the amazon C-suite of executives is branching out to run other businesses in the tech space.

Episode 57 - Black Friday 2018

November 15, 2018 20:14 - 41 minutes - 78.1 MB

Apple stops reporting on their unit sales after Q3 earnings, and shares continue to tumble. Amazon secures its new headquarters, right near another headquarters we’re all familiar with, and Uber continues bleeding money. Our main topic revolves around Black Friday and Cyber Monday, and what you should be doing to make sure you’re set up for success.

Episode 56 - Alex Bates

November 09, 2018 17:39 - 36 minutes - 69.7 MB

Today on Flip the Switch - the guys sit down with author, business-owner angel investor and Alex Bates. Alex is currently the Technology Chair at an incubator in San Diego called The Sandbox, as well as the Managing Director and founder at NeoCortex Ventures. We discuss AI’s role in the evolution of humanity, from deep learning to neural networks. If you’re at all interested in AI and what it can do for businesses and people alike, this is the show for you. Let’s get into it.

Episode 55 - Power Digital Lead Gen Day

October 31, 2018 16:40 - 20 minutes - 38.6 MB

Austin and Pat are on the ground LIVE at Power Digital’s Lead Gen day; an event hosted at PDM’s offices where business-owners gather and learn more about generating leads, business, and ultimately revenue… online. We speak with several of these business owners to get their reactions on the day, key takeaways, and even get 5 minutes of business wisdom from our Keynote speaker Mr. Jerry Rollins.

Episode 54 - Opt Out Life

October 19, 2018 17:01 - 38 minutes - 72.7 MB

Today on Flip the Switch - we sit down with the guys from Opt Out; a local podcast in the San Diego area that centers on taking control of your life and “opting out” of the traditional life that we were all taught to live. If you like the idea of creating “side hustles”, entrepreneurship, and achieving better work-life balance, this is the episode for you.

Episode 53 - David Walker

October 05, 2018 17:13 - 43 minutes - 82.8 MB

The Guys sit down with David Walker, the CEO of Firestone Walker Brewing - home of the 805 pale ale. From the Genesis of microbrewing to the process of scaling the business to the 16th largest craft brewery in the world - we cover the trials and tribulations of owning such a successful brewery. If You Drink Beer, you’re going to like love episode.

Episode 52 - George Habib

September 28, 2018 17:36 - 38 minutes - 72.3 MB

We sit down with George Habib, an entrepreneur, business owner, professor and more. He has lived in Beirut, Saudi Arabia, Dubai, Madrid, Washington D.C. and more. We dive into this, and talk with him about the places in the world his career has taken him, his business philosophy, and get specific about the creation of his ventures.

Episode 51 - Q4 Preparation

September 21, 2018 17:23 - 29 minutes - 54.9 MB

Amazon unveils an array of new smart home products based off their amazon echo - we give a breakdown of what this means for the tech giant. Apple unveiled their new iPhones as consumers line up days in advance. Our main discussion is around the Q4 - 3 of PDMs Ecommerce specialists join us to discuss priorities, tactics, and expectations for the end of the year.

Episode 50 - Derek Shebby

September 14, 2018 16:26 - 52 minutes - 99.1 MB

The guys had a chance to chat with Derek Shebby - an expert sales management guru for a fortune 500 company out of San Diego. Derek took his sales experience and created an e-course program that teaches individuals how to become a fearless sales person. From Prospecting to Building a proposal - Derek walked us through how to become a successful sales professional.

Episode 49 - Matt Garrett

September 07, 2018 08:00 - 44 minutes - 84.5 MB

The guys sit down with Matt Garrett - the co/founder and Executive Chairman of TGG Accounting. TGG is not your typical accounting firm - Matt has created a business model that helps struggling businesses avoid bankruptcy and ultimately maintain long term profibility. Matt talks us through his passion and desire to teach business owners the right way to manage their books and their business, through sound accounting practices.

Episode 48 - Algorithm Update

August 31, 2018 17:25 - 41 minutes - 77.5 MB

Coca Cola makes a move to get into the Java market, Trump heats things up with the Silicon Valley titans, and SurveyMonkey (remember them?) goes public after almost 20 years. For our main topic, we talk about the most recent Google algorithm update, how YOU can tell if your online business has been affected or penalized, and what to do about it. Let’s get into it.

Episode 47 - Ryan Berman Pt. 2

August 22, 2018 08:00 - 41 minutes - 77.5 MB

Today, we talk with our first ever recurring guest, Mr. Ryan Berman. We touch base about the venture he was just beginning the first time we interviewed him called Sock Problems and discuss how that has scaled and his learnings so far. We also talk about his new book Return on Courage which is available for Amazon Pre-Order. He is also the founder of several other ventures all falling under the Courage Brands umbrella, one of which involves one of our favorite companies, you guessed it...Ama...

Episode 46 - Brian Hershman

August 17, 2018 19:49 - 48 minutes - 91.3 MB

The guys sit down with Brian Hershman, the owner and CEO of Indihoops & Top Gun basketball academy. Indihoops has become the one-stop shop for all things AAU as Brian has found a way to provide consumers scores, stats, and player rankings. If you love basketball, you are going to love this episode.

Episode 45 - CRO Best Practices

August 03, 2018 17:52 - 43 minutes - 82.7 MB

The guys dive into the big three as Apple becomes the 1st trillion dollar company, Facebook takes a big loss, and Amazon continues to become more profitable. Our main topic is about conversion rate optimization - which is the process of making your website better for your customers. We talk data points and quick tricks that have a significant impact on the website’s conversion rate.

Episode 44 - Nick Barshick

July 27, 2018 08:00 - 32 minutes - 61.4 MB

The guys had a very special guest on as they sat down with Nick Barshick the COO and Co-Founder of Chuze Fitness. Nick talks us through growing up around business owners and how the idea for a gym came to be. Chuze now has over 35 Locations in 3 states with an average of 7,000 members per location - Nick explains how the business has scaled and how culture has played an important role in the gym’s success.

Episode 43 - Charlie Ninegar

July 20, 2018 19:53 - 54 minutes - 103 MB

We had the pleasure of sitting down with Charlie Ninegar VP of revenue for Spy Optic. We talked about what Charlie’s day to day looks like and how Spy has made some changes over the years to optimize their profitability. From Digital Marketing to strict pricing guidelines, Charlie walks us through the ever-changing landscape of working for a lifestyle brand.

Episode 42 - Facebook CPM

July 13, 2018 17:52 - 34 minutes - 65.9 MB

Facial Recognition makes its way to the hotel industry as alibaba and marriot team up in China. Apple discontinues the 2015 Macbook Pro which marks the end of its most popular model. Though Youtube TV has grown in viewership, the video platform struggles to stream the world cup as the feed goes down in crucial moments. Greg and Sophia (thats me) join us to discuss Facebook Ads costing more and how to be most efficient with your spend. We finish with a minute with musk.

Episode 41 - Entrepreneurial Industries

June 22, 2018 17:51 - 48 minutes - 85 MB

Amazonians are upset that Bezos is selling face recognition technology to the police, PayPal invests $120 million to protect your identity, and the Supreme court makes a decision on the new internet state sales tax. Our main topic revolves around the 4 Emerging markets for the entrepreneur in all of us.

Episode 40 - State of Affairs

June 20, 2018 19:00 - 40 minutes - 75.9 MB

Bird Scooters becomes the fastest company to reach a billion dollar valuation, and ATT is merging with Time Warner. Adobe acquires Magento on top of seeing exceptional growth in revenue - could they be next 10 Billion Dollar Software company? Our main discussion is about the opportunities and threats surrounding Digital Advertising - and where you should be allocating your ad spend in 2018. We finish with a Minute with Musk - and we think you’re really going to “dig” what Elon is up to now

Episode 39 - David Brickley

June 12, 2018 08:00 - 50 minutes - 91.6 MB

We have on the show David Brickley, the CEO of STN Digital a sports and entertainment social media marketing agency. David’s skill set lies in creating real time content that helps sports teams connect with their fans. We discuss his transition from Fox Sports to running his company, and the art of creating shareable content. From the World Cup to the iHeart Radio Awards, STN Digital has become the trusted social media agency in sports and entertainment .

Episode 38 - Jon Graves

June 01, 2018 16:17 - 41 minutes - 78.1 MB

The guys sit down with Jon Graves, the senior marketing manager at the San Diego Airport. Jon has been instrumental in re-branding the airport -- we discuss his ideology around the campaign and what it took to turn his ideas into reality. From concessions and valet parking to bringing in new airlines and adhering to city ordinates-- Jon wears many hats. Join us as we discuss the in’s and out’s of what its like to be San Diego Airport’s Senior Marketing Manager.

Episode 37 - Summer Felix

May 25, 2018 08:00 - 31 minutes - 59 MB

We have the pleasure of sitting down with the Summer Felix, the CEO of The Draw Shop, one of Power Digital’s clients. We discuss how Summer has started a wide variety of businesses and has found her passion in creativity. Our conversation covers life as an entrepreneur and how to stay motivated when times get tough.

Episode 36 - Virtual Reality

May 18, 2018 17:59 - 44 minutes - 83.2 MB

Amazon is giving a big discount to customers headed to Whole Foods, and Walmart is in a bit of pickle with its investors. UBS uses AI to predict the 2018 World Cup winner, and we dive into the new law allowing sports betting. Our Main topic revolves around Virtual Reality and how marketers are using the technology to change the buyer’s journey. We close the show with an oldie but a goodie, terrifying tech

Episode 35 - Massive Mergers

May 14, 2018 17:33 - 41 minutes - 76.9 MB

Snapchat’s got a new CFO courtesy of Amazon, and Jeff Bezos has a product review problem on his ecommerce platform. Starbucks is lending Nestle its name for the small cost of 7 Billion dollars as more and more brands continue to collaborate. Our main discussion stays on the topic of collaboration as we discuss the massive mergers occurring in the telecom & media industries and what it means for consumers.

Episode 34 - Status of Digital Marketing

May 04, 2018 17:52 - 36 minutes - 68.4 MB

Apple has investors worried after posting a dismal Q1, and Jeff Bezos has decided it's time to increase the annual fee of Amazon Prime. In big telecom news Sprint and TMobile have agreed to merge, and the founder of Whatsapp decides to exit facebook. Today’s main topic is focused on the current state of digital marketing agencies and how clients are looking for less of a vendor and more of a partner.

Episode 33 - Bill Lobel

April 24, 2018 17:05 - 42 minutes - 80.5 MB

We had the pleasure of sitting down with Bill Lobel, a bankruptcy attorney from Orange County, CA. Our conversation centered around his life as a bankruptcy attorney and the various experiences he’s had helping businesses get out of financial trouble. From technological advancements to human interaction, Bill shares a ton of information about the world we live in.

Episode 32 - Bike Sharing

April 12, 2018 16:13 - 38 minutes - 73 MB

Facebook’s Fearless Leader Zuckerbeg has his day in congress, a monumental moment for all tech companies as we continue to debate data usage. Apple’s New Home Pod is already blowing it, and walmart just added a month back to your life and you didn’t even know it. Our main discussion today is about the hottest new trend hitting our streets, bike sharing. The guys discuss where companies like Bird and Lime Bike came from, and what their future holds in our society. We close with Book Club!

Episode 31 - Spotify IPO

April 05, 2018 08:00 - 38 minutes - 73 MB

Panera Bread is the latest company to suffer a data breach as data storage continues to be the hottest topic on the internet. Facebook continues to get dumped on as the tech giant admits they are scanning user’s DM’s, and Zuckerberg is set to testify in front of Congress. Today’s main discussion is around tech company IPOs, and how Spotify stacks up against other recent tech public offerings. We finish with everyone’s favorite segment, a minute with Musk.

Episode 30 - Alex Sismanis

March 29, 2018 08:00 - 42 minutes - 79.6 MB

We have the pleasure of chatting with Alex Sismanis, the creator of a new cryptocurrency app called Ben.co. Our interview centers around understanding how crypto apps are being formed and funded in the 21st century, along with how Ben.co fits into the crypto world. We cover incubators, VC’s and all things Silicon Valley thanks to Alex’s unique experiences in to the cryptocurrency industry.

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