Attract and repel: Your responsibility as an anti-racist brand

In the wake of George Floyd’s death, India Jackson speaks her mind about speaking up and taking a stand for yourself and your brand. If you don’t make a choice and draw a line in the sand, it will be done for you.

There’s never been a better time to let go of concerns about follower count. Your stand may repel some followers. That’s okay. You’ll attract the ones that matter most. Polarization can be a good thing, a necessary thing to draw clear distinctions.

Now is the time.

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