44. Own your values: brand, company, and personal

Flaunt Your Fire

English - April 04, 2021 16:00 - 26 minutes - 48 MB - ★★★★★ - 15 ratings
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Previous Episode: 43. Women-owned brands you need to know

Next Episode: 45. Before you audit your brand’s social media, do this.

Screw the template, own your values, and amplify your influence. While you may recognize the Flaunt Your Fire catchphrase, have you ever stopped to identify your values? Have you ever taken the time to express them in written form?

Clearly defined values are the foundation for everything within your brand. They inform how you engage with your team, your clients, your audience - and set standards by which those same entities can hold you accountable. In this solo conversation, India provides a primer on clarifying and communicating brand or company values with examples and ideas for further exploration.

In this discussion:

Defining the basics - values vs. beliefs Demonstrating the difference - personal vs. brand values When, where, and how to express both internal and forward-facing values Words and actions that uphold values-driven decision making How explicit values help you attract the best fit and hold you accountable The growing client/consumer demand for transparency and values-informed choices Examples from FYF’s own values integration Bringing our whole human self to the values process

Read the full show notes:

www.flauntyourfire.com/theshow/44

Your Actions For This Episode

Defining your personal values can feel intimidating. Our one-day From Implicit to Explicit: Leading Through Your Values masterclass is an excellent place to engage with the process.

Our next session takes place on April 22. Enroll at PauseOnThePlay/events.

Enrollment is open! We limit the number of participants to foster an intimate experience.

When you join, you get to network with other brands or entrepreneurs and explore value traits together. India Jackson and Erica Courdae guide everyone through the process of defining their personal values. Then, they help members translate those values into appropriate expressions of their brand or business.

Get feedback. Give feedback. Offer support. Make a difference in the lives of your cohorts. Do something magical for your brand or business. Register now as our remaining seats go quickly and we’d love to have you with us!

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