42. Crafting content that makes your followers feel something

There’s so much content out there that’s intended to sell audiences on something, providing pros and cons, tips and tricks, or features and benefits. Creating content, however, that is designed to entice people to follow, listen, and subscribe to your brand, that gives them something to feel that will live on in their hearts forever -- that can be profoundly more challenging. For this discussion, India shares insight into crafting content that expresses your individuality, connects on an emotional level, and transforms your followers into superfans.

In this discussion:

Why heartfelt content is the most important content you can create Examples from India’s life that provide context for crafting messaging that is divergent from what is expected How stereotypes and assumptions diminish the power of our voice The power of reclaiming our choices The value of disrupting expectations Honoring what makes you and your brand stand out Activating your superfans How to craft evolutionary content

Read the full show notes:

www.flauntyourfire.com/theshow/42

Your Actions For This Episode

Join us over at Pause On The Play The Community for our March deep dive: Can You Feel It? Visibility That Entices Your People To Feel Something. 

Remember that bit about fitting in being easier than standing out? Visibility done differently takes time and concerted effort to craft. For less than $100 for one month, you’ll get to experience our March deep-dive via training, live community conversation, and a live coworking session. 

The Pause On The Play The Community is a space for people just like you whose brand and team (if you have one) have evolved, especially over the last year, but whose content no longer reverberates with the emotion inherent to that journey. The March 2021 theme is an experience made just for you, delivered so as not to feel in any way like what India’s business partner and DEI consultant Erica Courdae would call virtue signaling or centering or white saviorism, or saviorism of any sort for that matter. 

There’s so much value in doing this work under the professional guidance of India and Erica. Come on over to Pause On The Play The Community. You owe it to your brand. You owe it to yourself. 

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Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com

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