Embedded Executive Podcast
275 episodes - English - Latest episode: 5 days ago - ★★★★★ - 1 ratingEach week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
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Episodes
Embedded Executive: What’s New in Wi-Fi, Infineon
July 10, 2024 10:00 - 13 minutes - 9.04 MBIs Wi-Fi even a thing anymore? What I mean by that is, at least from the users’ perspective, Wi-Fi just works, and that’s not much to think about. However, behind the scenes, a lot has to happen to make that “ubiquitousness” happen. To get a better understanding of what is happening back there, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon. We get into the latest standards, including Matter, on this week’s Embedded Executives podcast.
Embedded Executive: A 40-Year Battery? with Tadiran
June 26, 2024 11:00 - 9 minutes - 6.46 MBCan batteries last for 40 years? And what is the application that would require such a timeline? That’s the discussion I had with Sol Jacobs, the Vice President and General Manager of Tadiran Batteries. The topic arose after the company’s recent whitepaper crossed my desk. To understand whether this was fact or simply a click-bait headline, I decided to go right to the source. Hear what Sol had to say on the matter in this week’s Embedded Executives podcast.
Embedded Executive: Sensors Are Exploding in Number, Requiring Lots More Energy - Infineon
June 19, 2024 10:00 - 11 minutes - 7.92 MBWhy would you put sensors and power components into the same business unit if you’re a component supplier? That’s what I asked Adam White, President, of Infineon’s Power and Sensors Division. After hearing his response, it made perfect sense—today’s sensors are quickly growing in number and power consumption. So it only makes sense to put those engineers in the same room. Adam explained it better than I could, citing lots of power numbers and energy requirements needed by various applicati...
Embedded Executive: Memory For the Car Is Different, Micron
June 12, 2024 15:00 - 15 minutes - 11 MBMemory for automotive applications needs to be different from memory that’s intended for other applications. Why is that? I could not answer that question, so I turned to Michael Basca, the Vice President of Embedded Products and Systems within Micron’s Embedded Business Unit. As you might expect, Michael had no trouble answering the question. Hear what he had to say on this week’s Embedded Executives podcast.
Embedded Executive: The Uncrashable Car, Indie Semiconductor
June 05, 2024 14:00 - 13 minutes - 9.6 MBIs it possible to develop a car that would never crash? We’re talking about a physical crash, not a software crash. According to Chet Babla, Indie Semiconductor’s Senior Vice President, it is. Being a non-believer, I had Chet as my guest on this week’s Embedded Executives podcast. Chet walked me through exactly what needs to happen to make this phenomenon a reality. Check it out.
Embedded Executive: Going All In on Generative AI, Synopsys
May 29, 2024 14:00 - 12 minutes - 8.45 MBSynopsys is all in on generative AI, and it’s putting its money where its mouth is by creating a Center for Generative AI within the company. Being that I had no idea what this meant, how it would work, or what it would mean to the industry, I invited the Center’s Executive Director, Stelios Diamantidis, to join me on this week’s Embedded Executives podcast. He laid out what the Center looks like today, and what it will mean to the entire industry going forward.
Embedded Executive: A Raspberry Pi Really Can Be Secure, Zymbit
May 22, 2024 14:00 - 10 minutes - 7.36 MBUnderstatement: Raspberry Pi is popular with the embedded community. Myth: Raspberry Pi is not a secure platform. I believed in that myth until a recent conversation with Alex Kaay, the CTO and co-founder of Zymbit. The beauty of the Pi is in its simplicity, but don’t equate simplicity with unsecure. Alex walked me through why people's beliefs are what they are, and more importantly, why those beliefs are misguided. Check out this week’s Embedded Executives podcast and see if you’re a beli...
Embedded Executive: Choosing a Medium For Smart Metering with the Wi-SUN Alliance
May 15, 2024 13:00 - 11 minutes - 7.81 MBOne area of technology that many vendors and technologies are gunning for is smart metering, whether commercial or residential electric meters, water meters, or something else. The number of potential meters is HUGE. But which technology makes the most sense for this application? As you might expect, it depends on who you talk to. For this podcast, I spoke to Phil Beecher, the President and CEO of the Wi-SUN Alliance. Phil explained why Wi-SUN makes the most sense in this week’s Embedded Ex...
Embedded Executive: What You Can Do With Medical Wearables, Analog Devices (ADI)
May 08, 2024 13:00 - 13 minutes - 9.56 MBMedical wearables can greatly enhance the quality of life for many people. This can be done by instantly accessing medical information and potentially alerting a professional, or simply tracking stats on an individual. According to Andrew Burt, the Director of Product Line Management of Digital Healthcare at Analog Devices, his company has produced a kit for developers who are coming up with ideas on how to pull in this data and then what to do with it. It’s pretty amazing what can be done...
Embedded Executive: AI Effects All Subsystems Including Memory, with Micron
May 01, 2024 10:00 - 9 minutes - 6.88 MBIn this era of AI, designers have to think differently about every aspect of their projects. That includes the memory subsystem. To that end, Micron had a series of announcements to help facilitate AI, particularly on mobile devices. But beyond each subsystem, there’s just so much that needs to be learned and still so much that’s unknown. That’s where this week’s Embedded Executives podcast takes us. On this episode, I spoke to Mark Montierth, a Corporate VP and the General Manager of Micron...
Pre-Compliance Testing is a Must: Embedded Executive, Rohde & Schwarz
April 24, 2024 14:00 - 8 minutes - 5.83 MBPre-compliance testing is a phenomenon that should be a no-brainer, but for lots of reasons—none of them good—it’s not always done. When you’re doing a design that requires RF and you don’t do the testing, you’re really asking for trouble. That goes double for a product that’s going to ship into multiple geographies. To understand how this process should occur, I spoke to Paul Denisowski, a Product Management Engineer at Rohde & Schwarz, on this week’s Embedded Executives podcast.
Embedded Executive: Looking For a Job? Focus on Your Writing, Webster & Webster
April 17, 2024 14:00 - 10 minutes - 7.44 MBEngineers are usually good at engineering, but writing? That’s a different story. In many cases, lacking the ability to write well can hurt engineers. This rears its ugly head when these engineers are job hunting. Having mis-spellings and bad grammar on a resume is a huge red flag. This is particularly true for some real cherry jobs attracting numerous applications. To understand what this means and the effect it could have on an engineer’s future, I brought back Marcus Webster, who is the...
Embedded Executive: Proprietary Vs. Open AI Ecosystems, Infineon
April 10, 2024 13:00 - 11 minutes - 7.83 MBAI MCU vendors have mostly been putting themselves into two camps when it comes to the ecosystem. On one side, the vendor is providing everything themselves. In the other camp, the vendor is relying on partners and the community at large to provide the ecosystem. I recently spoke to Steve Tateosian, SVP of Industrial MCUs, IoT, Wireless, and Compute Business at Infineon, as the company just announced a bunch of AI MCUs and I wanted to find out which camp he was residing in. Find out on this ...
Embedded Executive: Partnerships Can Simplify Complex AI Designs, with Renesas and EdgeCortix
April 03, 2024 13:00 - 25 minutes - 17.9 MBIn a rare move, I had two guests join me for this week’s Embedded Executives podcast, but for a good reason. I was joined by Mohammed Dogar, Vice President and Head of Global Business Development and Ecosystem at Renesas Electronics, and Sakya Dasgupta, Founder and CEO of EdgeCortix. I asked them to join me together because they have partnered on some interesting Edge AI technologies. We walked through the Renesas vision and strategy for AI and machine learning (ML) and how that led to the ...
Embedded Executive: An Embedded Developer’s Challenges May Not Be What You Think, The Embedded Kit
March 27, 2024 16:00 - 9 minutes - 6.49 MBThe Embedded Kit recently conducted a survey to understand the biggest challenges facing an embedded developer. You would think those challenges are obvious, and some of them are, but the survey uncovered some fairly interesting areas that are not so obvious. If you’re interested in finding out where those not-so-obvious challenges exist, check out this week’s Embedded Executives podcast with Pierre Gal, Head of Product Development at The Embedded Kit.
Embedded Executive: Understand The Accuracy Required in Semiconductor Manufacturing with Heidenhain
March 20, 2024 15:00 - 13 minutes - 9.3 MBDo you understand the metrology that applies to semiconductor manufacturing? I know I certainly didn’t, and found out how little I knew about this essential technology when I spoke to David Doyle, the President and Managing Director of Heidenhain Corp. While mostly applying to semiconductors, the technology can be deployed on any manufacturing platform. But semiconductor manufacturing has to be so precise, and that’s putting it mildly, that things are measured in terms of microns and nanom...
Embedded Executive: How, Where, and Why LoRaWAN is Penetrating Our Communities, LoRa Alliance
March 13, 2024 14:00 - 11 minutes - 7.65 MBThe LoRa Alliance recently conducted a user study to see how far LoRaWAN technology has penetrated into the community. If you’re not familiar, LoRaWAN is a low-power wide-area network that has a range that can be measured in miles. I wanted to understand what the results of the user study showed. Do developers feel confident in deploying the technology? How does it work globally? To understand more I spoke to the Alliance’s Chairwoman and CEO, Donna Moore, on this week’s Embedded Executives...
Embedded Executive: SOMs or COMs. Same? Different? Yes and No, Samtec
March 06, 2024 15:00 - 8 minutes - 5.52 MBAre SOMs and COMs the same thing? Some people would say yes, but in reality, they are not. So, what’s the difference. To get a better understanding of the matter, I spoke to Matthew Burns, a Global Director at Samtec on this week’s Embedded Executives podcast. The second part of this discussion is which is appropriate for your application. Tune in to find out.
Embedded Executive: Isolators Without A Power Supply, Infineon
February 28, 2024 14:00 - 10 minutes - 7.01 MBHave you ever heard of an isolator without a power supply? I hadn’t either, until now, sort of. That’s not exactly what Infineon is launching, but it’s close enough that I needed to have a conversation with Daniel Callen, Infineon’s Sr. Manager in the Power IC Group to understand exactly what the company is launching. If your application is in solid-state relays, industrial automation (PLCs), or commercial HVAC controllers, this is a conversation you should hear. Check out this week’s Embe...
Embedded Executive: MEMS-based Speakers are Possible, xMEMS Labs
February 21, 2024 14:00 - 11 minutes - 7.98 MBMEMS have been used in lots of sensors and even in microphones. But, until now, I hadn’t seen them used in speakers. xMEMS Labs is one vendor that’s doing just that, and the sound is incredible. When you hear how it works, it really makes a lot of sense. And if you listen to this podcast, you will hear exactly how it works. Check out my discussion with Mike Housholder, the Vice President of Business Development at xMEMS Labs in this week’s Embedded Executives podcast.
Embedded Executive: Big Steps for the Z-Wave Alliance
February 14, 2024 18:00 - 10 minutes - 7.32 MBThere’s a new sheriff in town when it comes to the Z-Wave Alliance, a newly formed standards development organization. The new Chairman of the Board of Directors at the Z-Wave Alliance is Avi Rosenthal, whose day job is the Managing Partner of bluesalve partners. I know Z Wave has been around for quite some time, but the Alliance was previously a manufacturer-owned group, and now it’s independent. That “launch” comes on the heels of a second supplier being added to the mix. Previously, you ...
Embedded Executive: Customize Your COM Express Design, Sealevel Systems
February 07, 2024 15:00 - 10 minutes - 6.96 MBCOM Express has been around for at least a decade. While many people think of it as a standard architecture (it is), it can be customized in lots of different ways. To understand how a standard can be made custom while remaining standard, I spoke to Earle Foster, a Senior Vice President, Sealevel Systems in this week’s Embedded Executives podcast. It’s actually easier than you might think.
Embedded Executive: ThreadX Is Now Open Source, Eclipse Foundation
January 31, 2024 15:00 - 15 minutes - 11 MBA few years ago, Microsoft acquired Express Logic, who’s key product was the ThreadX operating system. Fast forward to today, and Microsoft has released that operating system to the open-source community. Why did they do that? And what does that mean to the development community? I was really curious about these issues, so I spoke to Frédéric Desbiens, who manages the embedded, IoT, and Edge computing programs at the Eclipse Foundation on this week’s Embedded Executives podcast.
Embedded Executive: We’ve Moved Past the GaN Starting Gate, TI
January 24, 2024 16:00 - 11 minutes - 7.97 MBWe appear to be over the hump between hype and reality when it comes to GaN technology. Components and end products are readily available. But according to David Snook, the product line manager for GaN products at Texas Instruments (TI), we are just scratching the surface of where GaN’s potential lies. Hear more in this week’s Embedded Executives podcast.
Embedded Executive: Timing is Everything, But You Probably Weren’t Aware of That, SiTime
January 17, 2024 15:00 - 8 minutes - 5.82 MBTiming devices within embedded systems are likely the most important components that you don’t know anything about. That’s a paraphrase from Piyush Sevalia, a Vice President at SiTime, and it’s certainly very true. When you get into 5G applications, the effects are often working against you, like use in extreme temperatures, or in ruggedized applications. This makes the tolerances even more difficult to match. What to do? Your first step is to check out this week’s Embedded Executives podc...
Embedded Executive: What’s Real and What’s Hype in EVs, Wind River
January 10, 2024 15:00 - 11 minutes - 8.12 MBI feel like we have been two years away from fully autonomous vehicles for the last five years. It gets difficult to differentiate between what’s accurate and what’s fiction. To try to get at the truth, I spoke to Avijit Sinha, the newly appointed President of Wind River for this week’s Embedded Executive podcast. We get into the hardware, the software, and the standards. Note that Avijit was promoted just after we recorded this podcast!
Embedded Executive: Go Way Passed Prototyping With Raspberry Pi
January 03, 2024 17:00 - 17 minutes - 12.3 MBAre you familiar with Raspberry Pi? Of course you are. But are you aware of all the things that you can do with it, or should do with it? First, if you think it’s a low-compute-power board, you are mistaken. Second, if you think you can’t go to production with a Pi, you’d be mistaken again. If you don’t believe me, listen to what Eben Upton, the Founder of Raspberry Pi had to say in this week’s Embedded Executives podcast.
Embedded Executive: Go Way Past Prototyping With Raspberry Pi
January 03, 2024 17:00 - 17 minutes - 12.3 MBAre you familiar with Raspberry Pi? Of course you are. But are you aware of all the things that you can do with it, or should do with it? First, if you think it’s a low-compute-power board, you are mistaken. Second, if you think you can’t go to production with a Pi, you’d be mistaken again. If you don’t believe me, listen to what Eben Upton, the Founder of Raspberry Pi had to say in this week’s Embedded Executives podcast.
Embedded Executive: Busting Memory Myths, Microchip
December 20, 2023 15:00 - 12 minutes - 8.42 MBMemory is typically a very simple component in your embedded system—or is it? I spent some time with Barry Blixt, a Director for Microchip’s memory business. We went through a list of typical memory “myths” to determine what’s true and what’s not true. Does memory wear out? How about rotating memory? These are some of the topics we covered. Check out this week’s Embedded Executives podcast.
Embedded Executive: We Need People Who Can Write Quality Firmware, USA Firmware
December 13, 2023 16:00 - 9 minutes - 6.51 MBWhen it comes to writing code, we have a manpower problem. While that’s true for most aspects of the embedded engineering/development space, it’s particularly true for those folks writing firmware, which is one of the most critical, yet least glamorous parts of our profession. What’s the solution? Is it AI, to have the code written for us? That’s one of the potential solutions. Listen to a few more in this week’s Embedded Executives podcast with Bill Merkel, Vice President of Business Deve...
Embedded Executive: The Ecosystem For AI Is Ready, Renesas
December 06, 2023 16:00 - 10 minutes - 7.51 MBWhen it comes to the ecosystem, particularly around AI, you need all the parts to be available if you want to develop a system. We know that ecosystems forever continue to evolve, but it’s safe to dive into the waters at this point, according to Mohammed Dogar, the Vice President and Head of Global Business Development and Ecosystem at Renesas Electronics. In this week’s Embedded Executive podcast, we discuss, among other things, how the AI ecosystem has evolved, and what users can expect at...
Embedded Executive: Wearable Medical Could Be 100M MCUs, Silicon Labs
November 29, 2023 16:00 - 12 minutes - 8.79 MBWearable medical devices are poised to take off. I mean, really take off, thanks to a few different drivers, such as the aging population, the pandemic, and some concessions from the insurance companies. Manufacturers are ready to make these devices available, in a huge way. Think hundreds of millions. And if each one of those has an MCU, that’s a lot of MCUs. I got much more in depth in this week’s Embedded Executives podcast with Fritz Werder leads the Life business for Silicon Labs.
Embedded Executive: Latest PSoC Simplifies Power Management, Infineon
November 15, 2023 14:00 - 14 minutes - 9.83 MBDevelopers struggle with how to manage the power in their end devices. There’s obviously a tradeoff between performance and how much/how long to keep components powered up. It’s obviously application-specific, but it’s important to make the right decision. With Infineon’s PSoC device, those developers have some new choices, and are hopefully capable of simplifying the design at the same time. To understand more about the new device family, I sat down with Steve Tateosian, Senior Vice Presi...
Embedded Executive: While Embedded Technology Progresses Slowly, Security Moves Super-Fast, Infineon Technologies
November 08, 2023 14:00 - 13 minutes - 9.5 MBWe talk about security a lot here at Embedded Computing Design. If it’s not the number one subject, it’s certainly in the top three. But the discussion I had with Thomas Rosteck, the Division President for Connected Secure Systems at Infineon Technologies went down a slightly different path, and that’s because, unfortunately, security is such a dynamic field, seemingly changing on a daily basis. Thomas walks me through the issues that are prevalent today, and I learned that those same issu...
Embedded Executive: We Have an Engineering Shortage
November 01, 2023 15:00 - 12 minutes - 8.63 MBWe have an engineering shortage. Anyone who's familiar with our space wouldn't dispute that. And if you look at the projections, we’re going to need a whole lot more of us going forward. Why is that the case, and more importantly, what are we going to do about it? To try and understand this dilemma and the potential solution(s), I spoke to Marcus Webster, who is the principal of Webster & Webster Associates and a recruiter for most of the companies that you’re aware of. Check out this week’...
Embedded Executive: The CHIPS Act, Take II, PQSecure
October 25, 2023 15:00 - 11 minutes - 7.73 MBQuantum computing raises the potential for anything to be hacked, and that includes government systems. Hence, the people behind the CHIPS Act want to make sure that the money that’s used for semiconductor development is being used in the areas that it deems most important. To understand how that works, I spoke to Reza Azarderakhsh, the Founder and CEO of PQSecure Technologies on this week’s Embedded Executives podcast. Reza is tied pretty closely to this initiative, as his company special...
Embedded Executive: Quantum Computing Is Here Today, Really. Oxford Ionics
October 18, 2023 17:00 - 11 minutes - 7.71 MBQuantum computing can be a very complex area. Many experts will tell you that it could be as long as a decade before quantum computers actually appear on the scenes. This week’s Embedded Executives podcast guest says that his company is providing quantum computing today. Hear it directly from Chris Balance, the co-founder and CEO of Oxford Ionics.
Embedded Executive: 5G For Industrial? No Time Soon, Sequans
October 11, 2023 16:00 - 13 minutes - 9.14 MBIf you’re a consumer, 5G is likely in your universe. If you’re working on the industrial side, you’re likely not seeing 5G at all. And it may be many years before it’s even available in limited deployments. Why is that? That’s the question I asked of Olivier Pauzet, the EVP of Strategy for Sequans Communications in this week’s Embedded Executives podcast.
Embedded Executive: What Is STMicroelectronics Doing About Sustainability?
October 04, 2023 18:00 - 10 minutes - 7.15 MBSustainability continues to be a topic of interest. First, what does sustainability actually mean? Second, what are some of the industry giants doing about it? In our space, STMicroelectronics would be one of those giants, so I spoke to Mahesh Chowdhary, an STMicroelectronics Fellow and the Senior Director of MEMS Software Solutions, about what’s happening at his company in this week’s Embedded Executives podcast.
Embedded Executive: Get Your AI Platform Out the Door, SparkCognition
September 27, 2023 15:00 - 12 minutes - 8.85 MBBringing all the different elements together for an AI-based hardware platform is harder than it sounds, especially when you start considering the environmental conditions. Getting it to work in the lab is one thing, but the real world presents challenges you may not have thought of. SparkCognition has developed a test environment that considers everything because they are testing in the field, literally. To understand what that means, I spoke to Milton Lopez, the head of design for SparkCo...
Embedded Executive: Let the Code Write Itself, JITX
September 20, 2023 19:00 - 10 minutes - 7.03 MBThere are better ways to write embedded code than the traditional methods. Doing it in a visual fashion is one of those ways. But how does that work, and how does it adapt specifically to my hardware? While you might have thought such technology was already available, Duncan Haldane, the CEO of JITX says that’s not the case. Hear what he has to say on this week’s Embedded Executives podcast.
Embedded Executive: Why Aren’t There Enough Engineers? Arm
September 13, 2023 18:00 - 12 minutes - 8.28 MBIt seems like more and more engineers are graduating from universities, yet we still need more. There are a few reasons for this. First, there’s simply a demand for hardware and software engineers as our devices become “electrified.” And second, the universities are doing a less than stellar job of getting their graduates ready to dive right in. How do we fix these issues? Those are just some of the points we covered on this week’s Embedded Executives podcast, where my guest was Dr. Khal...
Embedded Executive: ESG: Fact or Fiction? Hear Avnet's Take
September 06, 2023 19:00 - 11 minutes - 8.01 MBESG stands for environmental, social, and governance, and it’s something we are hearing a lot about lately. However, in my role as our industry’s devil’s advocate, I want to know if this is a real thing, or just a company line from some of the players in our industry. To try and vet that out, I spoke to Stacy Mendez, Avnet’s director of Global Strategic Planning and ESG. Stacy explained what ESG means, what Avnet’s take is on it, and why it’s a real thing. Hear what she had to say on this ...
Embedded Executive: Speech Recognition on an FPGA, Achronix
August 30, 2023 15:00 - 12 minutes - 8.27 MBSpeech recognition on an FPGA? That doesn’t sound like the most effective path, but Bill Jenkins, of Achronix had a different opinion. Hear his take on why the FPGA is the right way to go for this application on this week’s Embedded Executives podcast.
Embedded Executive: Your Data Is Not Safe, Panther Labs
August 23, 2023 15:00 - 12 minutes - 8.83 MBWe say all the time that any system can be hacked, and this week’s Embedded Executives podcast guest is someone who can get into your system. Ken Westin, CISO of Panther Labs, is who we'd call a white-hat hacker. He hacks for good reasons, sometimes to follow a bad hacker and return data, and sometimes to help close up holes in a system. Nonetheless, this is an interesting interview and worth a listen.
Embedded Executive: Develop AI Software For Any Hardware, Intel
August 16, 2023 16:00 - 11 minutes - 7.93 MBHaving a standard that everyone can design to makes markets take off. Open source, both hardware and software, is nothing new. But when paired with AI, it is relatively new. Intel is trying to provide that API for people to design to with its OneAPI initiative. Obviously, you can go that route and run with Intel hardware. But you’re not locked into Intel. You can use the hardware of your choice, assuming that hardware manufacturer conforms to the API. Joe Curley, Intel’s Vice President a...
Embedded Executive: Autonomous Farming Equipment, John Deere
August 09, 2023 16:00 - 11 minutes - 7.78 MBI’ve said it before and I’ll say it again—John Deere is a technology leader that sells agriculture equipment, not the other way around. This week, I spoke to Maya Sripadam, a Senior Product Manager at Blue River Technology, a John Deere Company, about autonomous vehicle design. It’s not automobiles, but it’s certainly related. In some ways, agriculture is easier than automotive autonomy, and in some ways it’s more difficult. Check out this week’s Embedded Executives podcast.
Embedded Executive: Is GaN a Reliable Technology? Innoscience Europe
August 02, 2023 17:00 - 9 minutes - 6.25 MBGallium nitride technology has been in the news quite a lot over past couple of years. It’s being touted as a far superior alternative to some of the competing technologies, particularly those that are silicon-based. However, there’s been some buzz lately that GaN is not a reliable technology. To get to the truth, I spoke to Denis Marcon, the General Manager of Innoscience Europe on this week’s Embedded Executives podcast. Innoscience is one of the leaders in GaN technology and its compone...
Embedded Executive: Biden Administration Announces Cyber Security Standard
July 26, 2023 15:00 - 9 minutes - 6.72 MBBig announcement from the Biden administration—the U.S. Cyber Trust Mark. In its simplest form, it’s a logo/sticker that goes onto any compliant IoT device. In its most complex form, designers need to understand what this standard is all about. Hence, Steve Hanna, a Distinguished Engineer at Infineon and also the Chair of the Product Security Working Group in the Connectivity Standards Alliance (CSA) was my guest on this week’s Embedded Executives podcast. Steve explained what this means tod...
Embedded Executive: AI Is Not the Endgame, Ambarella
July 19, 2023 17:00 - 8 minutes - 6.08 MBAI is here and it’s everywhere. However, AI is not the end game. AI is used to reach the end game, whatever that happens to be. That’s somewhat of a paradigm shift for today’s design community who appear to be developing for the application of AI, when there really isn’t one. To confirm my thoughts, I spoke to Jérôme Gigot, a senior director of AIoT at Ambarella on this week’s Embedded Executives podcast. Tune in to hear what he had to say.