237. Sami Inkinen, Founder & CEO of Virta Health

Fitt Insider

English - May 14, 2024 09:30 - 42 minutes - 39.3 MB - ★★★★★ - 96 ratings
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Previous Episode: 236. Emi Gal, Founder & CEO of Ezra

Next Episode: 238. Rebecca Egger, Co-Founder & CEO of Little Otter

Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health.

Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.

In this episode, we talk about unwinding the metabolic health crisis.

We also cover:

• The rise of GLP-1s
• Reversing type 2 diabetes
• Harms of ultra-processed foods

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Virta Health’s Website: https://www.virtahealth.com/
Virta Health’s YouTube: https://www.youtube.com/virtahealth

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Chapters:
(00:00) Introduction
(02:01) The ineffectiveness of current diabetes treatment
(04:30) Addressing the underlying drivers of diabetes
(06:53) Sami’s journey to founding Virta Health
(12:47) Virta’s nutritional based approach to solving diabetes
(16:24) Operationalizing nutrition therapy
(18:26) Business model and sales process
(23:01) Incentives and misaligned healthcare
(28:08) Default food environment and metabolic health
(34:36) The impact of GLP-1 drugs on Virta’s business
(40:04) The need for a holistic approach to obesity
(41:29) Conclusion