146. Jon Gregory, Founder & CEO of Vitruvian
Fitt Insider
English - August 02, 2022 09:30 - 34 minutes - 47.3 MB - ★★★★★ - 96 ratingsEntrepreneurship Business Health & Fitness Fitness entrepreneurship news wellness business fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today I’m joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company.
The Vitruvian Trainer+ uses artificial intelligence to read users’ range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use.
In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon’s vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry.
In this episode, you’ll learn:
How Vitruvian went from Jon’s backyard shed to receiving millions of dollars in funding Jon’s mindset and strategies for appealing to the broadest possible range of users How Vitruvian leverages memberships to expand their market size and keep hardware costs lowLinks & Resources
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Vitruvian’s website Follow Vitruvian on Facebook Vitruvian is on Instagram Check out Vitruvian on YouTube Vitruvian’s iPhone App Vitruvian’s Android App Jon’s LinkedIn page