Developing Innovation & Product Strategy at Samsung

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mark Notton, Senior Director of IM Category Management at Samsung. As the leader of Samsung's mobile product and commercial operations in Europe, Mark’s position is at the forefront of cutting-edge innovation and product strategy. He joins Bryan today in a discussion on this and why Samsung is pursuing these endeavors to better serve their customers. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

22:49: “I think anyone who is working in the fitness and health space has a really important role. That health, the quality of health of many consumers around the world is lower than it use to be…You have a really important role to play in improving that…We are not able to build all these solutions. We build the hardware. We build the platform, and really it’s up to everyone else to make the most of it and go run with what we’ve built.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:36: Bryan opens the show by asking Mark to share what health and well-being innovations Samsung has been involved with in the past. 

8:35: Bryan inquires with Mark about new key innovation points in Samsung’s latest watch release. 

11:11: Mark comments on the smart functionality in the Galaxy 4. 

13:57: Bryan asks Mark his predictions on the trends in integrating these tools with data to better serve the health and fitness industry.

16:16: Mark talks about Samsung’s content strategy on health and wellness. 

19:22: Mark shares his thoughts on professionals in the fitness realm to consider using these tools for their businesses. 

22:30: Bryan wraps up the show by asking Mark to impart his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/mnotton/

https://www.samsung.com/us/watches/galaxy-watch4-classic/

https://news.samsung.com/us/samsung-ballie-ces-2020/

https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/

https://developer.samsung.com

Guest Contact Information:

https://www.linkedin.com/in/mnotton/

https://twitter.com/marknotton

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163