IQBAR’s Journey to 10,000 Locations And $50 Million
The DTC Insider
English - July 05, 2024 05:00 - 42 minutes - 79.6 MB - ★★★★★ - 1 ratingMarketing Business businesspodcast d2cpodcast dtcpodcast ecommercepodcast fitgrowthmachinepodcast healthpodcast podcasting thedtcinsider thedtcinsiderpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup.
With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass podcast.
Here’s a glimpse of what you’ll learn:Current Challenges for DTC Brands
What Brands Can Do About These Challenges
Expanding Into Other Categories: Pros and Cons
Key Actions That Allowed IQBar to Grow
RXBAR Influence
Metrics Obsession and Evolution
Areas of Company Focus
How They Plan to Reach $50M in 2024
Behind the Scenes of an 8-Figure CPG Brand
Roles of Growth Marketing Agencies in 2024
Importance of Short and Long-Form Content Creation
Customer Acquisition And Retention Strategies
What's Next for IQBar
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.