Business often walks hand-in-hand with human psychology, with marketing and technology either facilitating or coercing our every decision.

Nathalie Nahai is an expert in psychology, persuasive technology and human behaviour, deciphering the messaging we see from companies and which brands truly have your interests at heart.

Join us to hear from Nathalie about how virtual environments shape behaviour, where companies falter most frequently when communicating with consumers, the ethical grey area behind persuasive tech, and much moreā€¦

This episode covers:

How behavioural sciences are applied in businessThe ways in which virtual environments shape our behaviourWhat businesses are missing when communicating with consumersPersuasive technology, and the difference between facilitation and coercionHow consumer behaviour has changed post-pandemic

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Links & references at: https://bit.ly/3taYezU