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Meditation, COVID-19 Era Marketing, and Future of Automotive with CMO at Cadillac, Melissa Grady
First Name Basis - a TribalScale Podcast
English - October 15, 2020 19:09 - 52 minutes - 47.9 MB - ★★★★★ - 19 ratingsBusiness News Business News innovation technology digital transformation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
TribalScale CEO Sheetal Jaitly is joined by the CMO of Cadillac, Melissa Grady! This day and age, there's so much to ask of someone in an industry like automotive: their COVID-19 era advertising strategy, how'd she get to wear she is now? Autonomous vehicles? What can we expect from America's luxury car brand we all know so well? It's all covered in this episode of First Name Basis! Melissa shares her epiphany when deciding to rent a aar and driving west without destination in mind, the importance of unplugging, her experience at Jaguar, Motorola and more.