Episode 87 - Using PR to Build Your Authority
Firebrand Radio
Afar - March 09, 2020 11:00 - 52 minutes - 59.6 MB - ★★★★★ - 41 ratingsMarketing Business Entrepreneurship business copywriting entrepreneur marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you've been following me for any amount of time, you know how I feel about authority building. It's critical. If you're going to leave a legacy, you need to stand for something and let the world know that you are an expert.
So, once you've nailed down your messaging, it's probably time to use PR.
Today, I've brought in an expert to give you advice on all things PR with a little bit of entrepreneurial and business advice sprinkled in - you're going to want to grab a pen and paper!
My guest today, KJ Blattenbauer, is an award-winning publicist and author with nearly 25 years of experience helping entrepreneurs get more clicks, coverage, and collaborations.
We're chatting about:
Why your message matters
Why building your authority matters
Where to get free PR
Why you don't necessarily need a publicist
… and a lot more!
Navigating the PR world can be tough - and super expensive. Even if you're bringing in 7-8 figures +, you still don't want to waste money on PR that isn't effective.
So if you've been wondering how to tackle PR in your business, this one is for you! There are so many amazing takeaways in this episode, you're probably going to need to listen to it more than once!
If you're listening to this episode, take a screenshot and tag KJ and I on IG and let us know!
Then, if you've got a minute - would you mind leaving Firebrand Radio a review on iTunes? It helps us get this show in front of more people - and that means more amazing content and takeaways for you!
Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth! Click here to join us today!
Mentioned on this podcast: HARO
Grab KJ's book: How to Be a Media Darling
Where to find KJ:
Check out KJ's dresses (coming soon!) here!
KJ’s photo credit: Alexa Vossler