New Ethical Challenges Face Communicators. Learn How to Address Them.

The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and when it needs to be disclosed. And all the ethical dilemmas communicators faced before AI remain as challenging as ever.

Join four International Association of Business Communicators (IABC) Fellows for a live-streamed panel discussion about ethics in today's communication environment. By watching in real time, you will be able to participate with questions and observations. If you're unable to attend the live stream, you will be able to watch the video replay or listen to the audio podcast at your convenience. The panel will convene at 9 a.m. EDT on Thursday, May 23, with Brad Whitworth moderating.
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The post New Ethical Challenges Face Communicators. Learn How to Address Them. appeared first on FIR Podcast Network.

The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and when it needs to be disclosed. And all the ethical dilemmas communicators faced before AI remain as challenging as ever.

Join four International Association of Business Communicators (IABC) Fellows for a live-streamed panel discussion about ethics in today’s communication environment. By watching in real time, you will be able to participate with questions and observations. If you’re unable to attend the live stream, you will be able to watch the video replay or listen to the audio podcast at your convenience. The panel will convene at 9 a.m. EDT on Thursday, May 23, with Brad Whitworth moderating.

About the panel:

Todd “Tosh” Hattori — Leveraging 20+ years of leading in-house communication functions within a variety of organizations and industries, Tosh shifted his career focus toward helping organization leaders address business challenges by setting and implementing organizational excellence strategies. He is currently the continuous improvement lead for F5 Networks where he applies Lean Six Sigma methods to collaborate with cross-functional teams to eliminate waste and establish consistencies that deliver exceptional employee and customer experiences. Tosh also serves on the volunteer board of directors for the Technology Access Foundation, a national model / leader in providing science, technology, engineering, and math (STEM) education to students of color; and improving diversity, upward mobility, and retention of teachers-of-color in Washington.

George McGrath is founder and managing principal of McGrath Business Communications, which helps clients build winning corporate reputations, promote their products and services, and advance their views on key issues. George brings more than 25 years in PR and public affairs to his firm. Over the course of his career, he has held senior management positions at leading strategic communications and integrated marketing agencies including Hill and Knowlton, Carl Byoir & Associates, and Brouillard Communications.

Jane Mitchell’s career began at the BBC in London on live TV programs. She moved on to producing award-winning films and videos for public and private sector organizations and developed groundbreaking employee engagement programs. Since 2006 when she formed her own consultancy, she now guides organizations, (some of which have experienced cultural trauma), with embedding values and ethics through understanding culture and leadership and their link to high-performing sustainable organizations. She has worked with Top 100 companies across the world, is a regular conference speaker and writer, and is a Director of two highly successful UK-based agencies. Jane has been a member of IABC since 2008 and has had the privilege of serving on local, regional, and International IABC Boards. She is currently Chair of the 2021 World Conference and was awarded the honor of IABC Fellow in March.

Jennifer Wah, MC, ABC, has worked with clients to deliver ideas, plans, words and results since she founded her storytelling and communications firm, Forwords Communication Inc., in 1997. The company operates as a strategic alliance of hand-picked professionals; all renowned for work in their areas of specialization. This approach means the right team is assembled for each project; no more, no less.   With more than two dozen awards for strategic communications, writing and consulting, Jennifer is recognized as a storyteller and strategist. She has worked in industries from healthcare to financial services to academia, and is passionate about the opportunity for stories to inspire actions and reactions within organizations.In 2013, Jennifer was named Associate Faculty of Royal Roads University, and in this capacity, continues to teach, coach and mentor others with an interest in business communication.

Brad Whitworth, ABC, SCMP, IABC Fellow, is a pre-eminent thought leader, lecturer, and author in organizational communication. He is a senior executive communications leader at Pacific Gas & Electric. During his career, he has led global internal and executive communication programs at HP, Cisco, Hitachi, PeopleSoft, AAA, and MicroFocus. He holds an MBA from Santa Clara University and undergraduate degrees in journalism and speech from the University of Missouri. Brad lives in California, a wine country, and grows Pinot Noir on his property. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes worldwide. Brad is a past board chair of the International Association of Business Communicators and a Fellow of the association. He is one of the authors of The IABC Handbook of Organizational Communication and the new IABC Guide for Practical Business Communication: A Global Standard Primer. He chaired the Global Communication Certification Counsel in 2021.

The post New Ethical Challenges Face Communicators. Learn How to Address Them. appeared first on FIR Podcast Network.