Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternatives? Neville and Shel break it all down in this short midweek episode.
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The post FIR #399: No More Cookies For You appeared first on FIR Podcast Network.

Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternatives? Neville and Shel break it all down in this short midweek episode.

Links from this episode:

Massive changes coming to Google Chrome threaten to reshape the modern internet
Google Chrome allows end to data tracking cookies
Google turns off cookies for 30 million Chrome users, and that’s just 1%
Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far
Google starts work on the 2nd phase of Third-Party Cookie Deprecation in Chrome (YouTube)
Google to Fight Cookie Hijacking With Encryption Keys for Chrome Browser

The next monthly, long-form episode of FIR will drop on Monday, April 29.


We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].


Special thanks to Jay Moonah for the opening and closing music.


You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.


Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.


The post FIR #399: No More Cookies For You appeared first on FIR Podcast Network.