FIR #395: Extra! Extra! Read All About It! (In Print!)
FIR Podcast Network
English - March 25, 2024 09:00 - 1 hour - 33.7 MB - ★★★ - 3 ratingsBusiness News Tech News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for using various media channels in integrated communication efforts, the schoolkids who are bringing back print (along with advertisers, marketers, and others), insights from the 2024 Ragan Communications Benchmark Report, the kerfuffle that ensued when Merriam-Webster posted on Instagram that it's fine to end a sentence in a preposition, and Glassdoor's exposure of user names without their consent. You'll also hear a follow-up to our story a few weeks back about the resurgence of NFTs. In his Tech Report, Dan York looks at Threads' entry into the fediverse and Reddit's IPO, among other things.
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The post FIR #395: Extra! Extra! Read All About It! (In Print!) appeared first on FIR Podcast Network.
We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren’t necessarily what we get. Also in this episode, we look at Gini Dietrich’s latest update to her PESO model for using various media channels in integrated communication efforts, the schoolkids who are bringing back print (along with advertisers, marketers, and others), insights from the 2024 Ragan Communications Benchmark Report, the kerfuffle that ensued when Merriam-Webster posted on Instagram that it’s fine to end a sentence in a preposition, and Glassdoor’s exposure of user names without their consent. You’ll also hear a follow-up to our story a few weeks back about the resurgence of NFTs. In his Tech Report, Dan York looks at Threads’ entry into the fediverse and Reddit’s IPO, among other things.
The next monthly, long-form episode of FIR will drop on Monday, April 29.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.
Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.
Links from this episode:
(LinkedIn)
The TikTok Influencer Who Is Making Newspapers Cool Again
A 23-year-old is single-handedly getting Gen Z hooked on newspapers and print media
Bobby Ross Jr. on X about print being cool again
The resurgence of print advertising
Magazine Resurgence
The Resurgence of Print Marketing: Unveiling Its Impact on Modern Campaigns
Executive Summary of Ragan’s 2024 Communications Benchmark Report
A matter of trust: “Users ditch Glassdoor, stunned by site adding real names without consent.”
Links from Dan York’s Report
Reddit IPO: The company is ready for more AI and advertising, says CEO
The post FIR #395: Extra! Extra! Read All About It! (In Print!) appeared first on FIR Podcast Network.