Regular listeners know that Chip and Gini aren't fans of most agency RFP processes and believe that most of them should be avoided.
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The post ALP 178: Beware of dangerous agency RFP terms and conditions appeared first on FIR Podcast Network.

Regular listeners know that Chip and Gini aren’t fans of most agency RFP processes and believe that most of them should be avoided.


But if you choose to play the game, you need to watch out for onerous terms and conditions — especially ridiculously slow payment terms.

The co-hosts pick up on news reports about 1-year payment terms being proposed (and defended) by Dr. Pepper. This turns agencies into banks, something for which they are ill-suited.

Rather than focusing primarily on price, with a secondary interest in scope, agencies need to look at the entirety of the contract terms that they are agreeing to with prospective clients.
[read the transcript]

The post ALP 178: Beware of dangerous agency RFP terms and conditions appeared first on FIR Podcast Network.