Join host Ryan Treasure and guest Hank Frecon, CEO and cofounder of Source Digital, as they discuss risk vs reward and company startups. Source Digital creates a frictionless, limitless acquisition portal for information and goods and creates new monetization layers as well as a paradigm for storytellers that advertise in contextual commerce. The Source Digital patents predicts that technology will continue to help evolve storytelling with continued development and adaptation of virtual reality. Tune in to find out how and why Frank decided on Source Digital as his startup company.